Madewell
Color, Racing and Travel Inspired These New Capsule Collections
Capsule collections from Todd Snyder, AG and Madewell are bringing newness to the denim market this spring.
Madewell Elevates 100 ‘Hometown Heroes’ Through Small Business Collective
Madewell and Nest's Hometown Heroes Collective from 2019 has reached over 100 makers across 23 states in the…
Regenerative Agriculture ‘Fundamental’ for Fashion, Says Textile Exchange Report
Revealed Monday, Textile Exchange establishes its latest baseline: the "Regenerative Agriculture Landscape…
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EXCLUSIVE: Underwear Brand Oddobody Wants to Talk to Kids About Their Bodies
The new gender-neutral kids' collection comes with a manual on how to talk to children about sexuality.
Madewell Takes a Painterly Approach to Workwear
Madewell teamed with paint company Backdrop on a neutral-toned capsule collection consisting of painters'…
Madewell Teams Up With Backdrop for ‘Studio Hours’ Collaboration
Backdrop's digital-first approach was one of the appealing factors about the collaboration.
Madewell Enhances Resale Program with ‘Clean Out Kits’
Madewell's resale program, Madewell Forever, recently introduced "clean out kits" as another way to promote…
Madewell Boosts Holiday Engagement with Insider Loyalty Program Update
Denim brand Madewell enhanced its Madewell Insider loyalty program to include holiday promotions exclusively…
Birchbox Has Been Acquired by a Health Care Company
Beauty's original subscription box, Birchbox, as well as AI tool Mira, have been acquired by FemTec Health.
Inside ThredUp x Madewell’s Circular Concept Store Built for TikTok
From Sept. 23 to Oct. 31, shoppers can shop pre-loved Madewell in Williamsburg, Brooklyn at 'A Circular…
Madewell and ThredUp Open Resale Popup in Brooklyn
Madewell and ThredUp opened a popup shop in Williamsburg Thursday, filled entirely with hundreds of…
Activewear’s Post-pandemic Fate
Will the activewear boom continue?
Madewell’s Star-Studded Fall Campaign Gives Back to Performers
Madewell tapped Phoebe Robinson, Hasan Minhaj and Chloe Fineman for a fall campaign supporting the National…
Libby Wadle on Madewell’s Fall Message and Marketing Strategy
It's a mix of humor, self-expression and reflection in the Madewell marketing for fall.
Athleta Launches Fitness Platform AthletaWell
The social networking platform is part of the athletic apparel and accessory brand's long-term growth…