L’Oréal Paris
L’Oréal Paris Named ‘World’s Most Valuable Personal-care Brand’
A recent report confirms that the brand is in the lead due to a consumer-centric approach.
Cannes 2018: Aja Naomi King on the Adrenaline Kick of Cannes and Her Love of Fuzzy Socks
The "How to Get Away With Murder" star attended the 2018 Cannes Film Festival as one of the new spokespeople…
Cannes 2018: Amber Heard Chats About Big Hair and Gender Equality
In Cannes with L'Oréal Paris as their newest global spokesperson, the actress chatted to WWD about her Texan…
L’Oréal Paris to Launch Talk Show at the Cannes Film Festival
The show, titled "Worth It," will be broadcast live from the beach of the Grand Hyatt Cannes Hôtel Martinez…
A Touch of Sun: Spring’s Self-Tanners
Fast-acting formulas and skin-care hybrids are generating buzz in the self-tanner category.
Tribe Dynamics Releases Earned Media Value Report for U.K., France
The U.K. and France January reports shows similarities in earned media value from brands in the U.S.
Video On Demand
Pixability breaks down the beauty vlogging universe to see which influencers and brands are winning and…
Hijab Model Amena Khan Steps Down From L’Oréal Paris Campaign
Khan was the first model to don a hijab in a mainstream advertisement for the company.
EXCLUSIVE: Winona Ryder Named L’Oréal Paris Brand Ambassador
The Nineties-era style icon and actress will star in the brand's "Comeback" campaign for its relaunched U.S…
L’Oréal’s 12th Annual Women of Worth Dinner Fetes Power of Women’s Voices
"This is the year of women and you can't silence us — we're half the population and we need to be respected,"…
Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Get Top Spots for Earned Media Value
Tribe Dynamics' October report details the cosmetics, skin- and hair-care brands that recorded the most…
L’Oréal Paris Holds Champs-Élysées Beauty-Fashion Show
Seventeen fashion brands — including Balmain, Isabel Marant, Off-White and Sonia Rykiel — and Chopard jewelry…
L’Oréal Paris, Balmain Host Fete
The brands celebrated their lipstick tie-in Thursday night at a party in Paris.
Loving Tan, L’Oréal Paris Receive Top Spots for Earned Media Value
The brands recorded the highest value for earned media value in Tribe Dynamics' July skin and hair reports.
EXCLUSIVE: L’Oréal Paris to Stage Champs-Élysées Fashion-Beauty Runway Show
On Oct. 1, a number of the brand's faces, models and fashion icons will walk the tony shopping avenue.