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lingerie

Underdays Opens Underwear Pop-up at Selfridges

The underwear line is making its first foray into retail with a space inspired by New York City bodegas.

Hanky Panky to Launch Underwire Bras

Lingerie brand Hanky Panky has announced its category expansion into inclusive, structured bras, launching…

Jennifer Lopez Does Tonal Nude Dressing in Zuhair Murad Before a Quick-change Into Balmain for Intimissimi Collection Launch Party

The pop star collaborated with Intimissimi for a collection titled "This Is Me...Now."

Jennifer Lopez Fronts Intimissimi Campaign for Exclusive ‘This Is Me Now’ Lingerie Capsule

Lopez became a global ambassador for the Italian lingerie brand in March.

Oséree Dives Into New Categories

Loved by celebrities including Dua Lipa, Rihanna and Shakira, the label is dipping its toes into lingerie…

A Complete History of the Victoria’s Secret Fantasy Bra

A detailed look at every bejeweled bra created by Victoria's Secret.

La Perla Urged to Submit Business Plan by Italian Government

The future of the lingerie brand's 330 Italian employees remains uncertain.

La Perla Allegedly Failed to Pay Italian Employees in August

Local trade unions are urging Italy's Ministry of Enterprises and Made in Italy to summon a round table.

Victoria’s Secret Icon Collection Brings Back Familiar Faces

Featuring custom-lift technology, the star of the Victoria's Secret Icon collection isn't the star-studded…

Femmy Awards 2023 to Honor Adore Me, Aubade and Fashion Forms

The annual awards event on Tuesday night will honor excellence in the intimate apparel industry.

EXCLUSIVE: Adore Me Launches Digital Product Passports, Why Kids’ Leads Resale: Short Takes

Adore Me partners with CommonShare, resale sees category traction and a new LCA on recycled polyester.

Frederick’s of Hollywood Names Candice Cuoco Creative Director

The fashion designer and stylist is working to modernize the heritage lingerie brand.

EXCLUSIVE: Ganni Partners With Parade for Its First Size-inclusive Intimates Collection

The limited-edition collection features Ganni's archival prints and bright colors in Parade's comfortable…

Curve Paris Debuts as WSN Fine-tunes Intimates Offer

A year after taking over the Salon International de la Lingerie and associated intimate apparel events, WSN…

Victoria’s Secret Taps Designer Rui Zhou for First China Collaboration

The collection will hit stores on July 25.