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lingerie

Walmart’s Sustainable Lingerie Brand Kindly Grows to Include Maternity and Loungewear

The brand's expanded assortment is part of Walmart's continued push to be a fashion destination.

Victoria’s Secret’s Beauty Launches on Amazon

The move marks Victoria Secret & Co.'s latest transformation attempts — and first time selling wholesale…

Hip Beachwear Brand Oséree Introduces Lingerie Collection at Mytheresa

The first capsule collection dropped online ahead of a global rollout of the expanded lineup next September.

Savage x Fenty, Parade Among Recipients of 2022 Femmy Awards

The annual awards event honors excellence in the intimate apparel industry.

Victoria’s Secret Beauty Reveals First Bilingual Campaign With Camila Cabello

The multilanguage campaign is the latest in Victoria's Secret & Co.'s transformation efforts.

Gigi Hadid Slips Into Frankies Bikinis for Design Collaboration

The limited-edition collection drops May 11.

ThirdLove Buys Kit Undergarments for Undisclosed Amount

The intimates brand was founded by celebrity stylists Jamie Mizrahi and Simone Harouche.

Fleur Du Mal Hosts Poker Night to Celebrate Card-Themed Collection

The luxury lingerie company invited professional poker player Maria Ho to teach tips and tricks, with guests…

Parade’s Cami Téllez on How Gen Z Spirit Fuels Its Climate Roadmap

Parade's stance on emissions reduction, climate justice and innovation are giving the underwear category…

Victoria’s Secret Taps Into Tween Market With Launch of Happy Nation Brand

The gender-inclusive brand is for tweens aged eight to 13.

Darren Barnet Slips Into Victoria’s Secret’s Pink

The "Never Have I Ever" star is the brand's first male ambassador.

Victoria’s Secret Reveals First ESG Report

The lingerie giant outlines employee gender and ethnic data for the first time.

The 25 Best Shapewear Pieces for Women to Wear With Anything

From compression shorts to waist trainers, these are the latest shapewear garments on the market.

Hanky Panky Rolls Out Eco Rx Collection

Eco Rx is a line of innovatively upcycled lingerie and loungewear, while Lingeriecycle allows consumers to…

The 30 Best Women’s Underwear Styles to Feel Comfortable All Day Long

From the tried-and-true classics to rising newcomers shaking up the space, there's an option here for…