Licensing
Marc Fisher Footwear Company Lands Multi-Year Licensing Deal with Calvin Klein
The Marc Fisher Footwear Company has entered into a licensing agreement with all-American brand Calvin Klein…
Mudd, Mossimo Move Past Fashion With New Home Goods Licensing Deals
Iconix has new licensing deals for five home brands, and will expand six fashion brands into the home…
Cash-Strapped Gap Eyes Expansion into Baby and Home
A new licensing deal for Gap, Banana Republic and Janie and Jack will focus on new markets, categories and…
C is for Collaboration: Champion and Sesame Street Team Up
Champion offers comfort and nostalgia in a new collection with Sesame Street.
Guess Contends With COVID-19 Right as Turnaround Caught Fire
For example, the apparel firm's fiscal year net earnings skyrocketed 580.7 percent year over year. But…
Hurley Looks to Grow Women’s Apparel With New Licensing Deal
Hurley CEO Bill Hutchinson believes there is white space in the marketplace for Hurley women's wear.
Replay Inks 4-Year Licensing Deal with Paris Saint-Germain Football Club
Replay inked a deal with Paris Saint-Germain (PSG) to become the soccer team's "Official Denim Partner" for…
Wrangler Brings its Brand Aesthetic to a New Line of Watches
The Wrangler Watch line is influenced by brand's Western lifestyle image, as well models with a modern…
Ted Baker Brings Footwear Production Back In-House With No Ordinary Shoes Acquisition
Ted Baker is bringing all footwear that bears its name back in-house.
Hi-Tec Expands Into Outdoor Apparel and Accessories
Outdoor footwear brands Hi-Tec and 50 Peaks are expanding into apparel. Parent company Cherokee Inc…
BCBG to License Name to GBG USA
Financial problems aside, it seems the BCBG Max Azria name still holds sway with consumers.
Synclaire Brands Signs Deal with Pro Player for Proline Shoes
New York-based Synclaire Brands is expanding its portfolio, which includes children’s footwear licenses for…
Adidas Unloads Apparel Brand Mitchell & Ness
Adidas Group is cleaning out its closet this quarter.
VF Corp Exploring Alternatives for Licensed Sports Group
VF Corporation is looking to unload its Licensed Sports Group (LSG) business. The division of VF’s…
One Jeanswear Group Enters William Rast Licensing Agreement
Sequential Brands Group, Inc. entered into a long-term licensing agreement with One Jeanswear Group to expand…