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Levi’s

Fashion Brands Push the Envelope with Unique Collaborations

This week's denim reads cover how collaborations are getting more creative, and how they've always been a…

Levi’s Modernizes the Chino Pant for Gen Z

Levi's debuted the Levi's XX Chino Thursday, its first ever men's chino program targeting Gen Z and…

Levi’s New Collection Explores African-American History

Levi's new upcycled denim collaboration Denim Tears draws inspiration from the story of cotton in the U.S…

Levi’s Collaboration with Futura Laboratories Might Be Its Most Exclusive Yet

Levi's and Futura Laboratories collaborated on a denim capsule featuring Pointman that is sold only in China…

Levi’s Pilots Loyalty Perks with New App

With its new app, Levi's is piloting the Levi's Red Tab Member Program, which will give users free shipping…

What’s Next On Denim Brands’ Sustainability Bucket Lists

As the new decade rolls out, so too will sustainability commitments by denim brands seeking to reduce their…

Year In Review: Collaborations Allowed Denim Brands to Tap Into Pop Culture

From nostalgic cartoons, to chart-topping songs, take a look back at how denim brands tapped into pop culture…

Levi’s Just Launched a $498 Chewbacca Trucker Jacket

Star Wars and Levi's launched a limited-edition vintage Chewbacca trucker jacket in honor of "Star Wars: The…

How a Decade of Stretch, Skinny and Sustainability Changed the Denim Industry

Skinny jeans, stretch fabrics, fast fashion and sustainability dominated denim in the 2010s.

Genesco Gains Footwear Sourcing Strength in Levi’s Distributor Acquisition

Genesco's acquisition of Levi's licensee Togast will give it new revenue opportunities and additional…

Levi’s Launches Capsule Collection in Support of Refugees

Levi's launched a capsule collection made by refugees and other vulnerable individuals at the Levi's…

Albert Einstein Is Levi’s Latest Fashion Muse

Levi's dropped a limited edition set of its 1930s Menlo Cossack Jacket famously worn by Albert Einstein.

From Diesel to Dior, Art Basel 2019 Was a Hotbed for Creative Brand Activations

Denim brands flexed their creative muscles at Miami Art Basel 2019, with customization workshops, runway…

Levi’s Haus Miami Offers Customization Oasis During Art Basel

Levi's Haus Miami opens to provide shoppers with exclusive access to premium items and customization from…

Levi’s and Bape Debut Convertible Trucker Jackets

Levi's and BAPE's first collaboration features interchangeable trucker jackets and a T-shirt, combining…