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Kontoor Brands

Kontoor Relies on Demand Creation Strategies to Accelerate Growth by 2022

Kontoor Brands told investors during a Q3 2021 earnings call that its enhanced demand creation focus will…

Giving Lee and Wrangler Their Voices Back

Kontoor CEO Scott Baxter on how the denim brands are standing up on their own in the pandemic.

Air Freight Nicks Wrangler Parent’s Margins

Kontoor Brands raised its fiscal 2021 outlook, even as it said the impacts from the pandemic and…

Lee Launches Campaign Called LeeOriginals

The images were shot by Mark Seliger and looks were curated by costume designer and stylist Arianne Phillips.

Shuffle Board: Deputy USTRs Confirmed, New Lids President, C-Suite Moves at Tuesday Morning, RealReal and Kontoor Brands

Sports retailer Lids promoted Britten Maughan to president, and the Senate confirmed Jayme White and Sarah…

Shuffle Board: New Michael Kors CEO, Kontoor Chair Change, Cone Denim Taps Strategy Exec

Joshua Schulman is succeeding John Idol as Michael Kors CEO, and Scott Baxter is succeeding Robert Shearer as…

Kontoor Sets Sights on New Product Categories to Accelerate Q2 Wins

Kontoor Brands released its Q2 2021 earnings, attributing its success to new product categories…

Kontoor Brands’ Online and U.S. Wholesale Businesses Boost Revenues

The denim company said its second-quarter revenues beat expectations with significant growth in its Lee and…

Kontoor Brings on New Comms Head

The denim company said it is bringing on Mame Annan-Brown as its new head of communications.

Kontoor Brands Names New EVP of Global Communications, Public Affairs

Mame Annan-Brown will have responsibility for all aspects of global corporate communications at Kontoor…

Kontoor: 82% of Consumers Plan to Buy New Jeans In the Next 12 Months

A new survey from Wrangler's parent company, Kontoor Brands, points to jeans as being the foundational piece…

Does Denim Have a Future at Big-Box Retailers?

Experts explore the future of denim brands at big-box retailers such as Target, Walmart and Amazon in the…

Kontoor CEO’s Vision for Denim

The Wrangler and Lee parent is on a quest to amplify the brands and build a digital business.

During Investor Day, Kontoor Details the Benefits of Casting a Wide Net

Kontoor Brands held its first-ever virtual investor day detailing progress and areas of focus for the Lee and…

How Kontoor Brands Is Preparing for Another Year of Change and Opportunity

Kontoor Brands president and CEO Scott Baxter shares how the denim giant is preparing itself for another year…