K-pop
Stray Kids’ Hyunjin Gets Festive in Versace Holiday Ad Campaign
The K-pop idol was named Versace brand ambassador last July.
Eric Nam Questions Everything on ‘House on a Hill’
Eric Nam on his new album, ongoing tour and his upcoming acting debut.
Dr.Jart+ Taps K-pop Group Enhypen as First Global Ambassadors
The boy band has made its debut in a campaign for the skin care brand's revamped Cicapair Collection.
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NCT’s Taeyong Features in Loewe’s Spring 2024 Pre-collection Campaign
The K-pop singer and Loewe global brand ambassador appears in the campaign alongside Greta Lee, Maggie Smith…
NCT 127’s Johnny Suh Layers Thom Browne Classics for the Brand’s 20th Anniversary in Seoul
Thom Browne celebrated his brand's 20th anniversary and the launch of his new book with a cocktail reception.
NCT 127’s Jungwoo and Red Velvet’s Joy Wear Fall Staples at Tod’s ‘The Art of Craftsmanship’ Pop-up Opening
The opening celebrated the Italian company's collaboration with the critically acclaimed photographer Tim…
NCT’s Jeno Goes Blue for Ferragamo’s Pop-up Store Opening in Long Trenchcoat and Tote Bag
In May, the K-pop star became the first global male ambassador of the brand.
Enhypen’s Meteoric Rise: From ‘I-Land’ to International Stardom
From survival competition to billion-stream fame, K-pop group Enhypen discusses their current world tour…
Louis Vuitton Signs K-pop Band Le Sserafim as Brand Ambassadors
Kim Chaewon, Hong Eunchae, Sakura, Kazuha and Huh Yunjin appear in the campaign for a capsule collection of…
Blackpink’s Lisa, BTS’ V and (G)I-dle’s Minnie Love These Smaller Brands, Too
While they have signed deals with major luxury labels, K-pop groups are welding their star power to champion…
NewJeans Brings Tailoring, Asymmetrical Silhouettes and Dainty Details to The Fact Music Awards 2023
The K-pop girl group hit the stage at the awards show, which recognizes South Korea's influence on the globe.
Blackpink, BTS, NewJeans and More K-pop Stars: From Front Rows to Fashion Campaigns and Deals to Know
K-pop stars are some of the most successful artists in the fashion space, securing a number go high-fashion…
Aespa and Crocs Debut New Stomp Lined Clog Collaboration
The K-pop group's collaboration with the footwear brand also includes Aespa x Crocs Jibbitz charms.
Stray Kids’ I.N. Embraces Ethereal Dressing in White Oversized Coat for Alexander McQueen’s Spring 2024 Show in Paris
The K-pop star attended Sarah Burton's last runway show for Alexander McQueen.
Ateez’s Hongjoong Updates Western Style in Red Fringe Jacket and Beret to Balmain’s Spring 2024 Show
The K-pop star recently joined Balmain as a brand ambassador.