Jimmy Choo
The Jimmy Choo brand was founded in May 1996, when bespoke British shoemaker Jimmy Choo partnered with former Vogue fashion assistant Tamara Mellon to launch a line of high-end ready-to-wear shoes.
Also part of the founding group was Choo’s wife’s niece, Sandra Choi, who started working with him in the 1989 and soon took over designing the shoes. Choi still remains the creative director and designer of Jimmy Choo and has helped turn it into a red-carpet essential for Hollywood stars, writing one of the biggest fashion success stories of the modern era.
Carrie Bradshaw loved and lost her Choos in a memorable “Sex and the City” episode during the early 2000s. Beyoncé sang about them. They’ve also been a favorite of the British royal family (from Princess Diana to Kate Middleton and Meghan Markle) and worn by American first ladies on both sides of the aisle, including Michelle Obama and Melania Trump.
Choo himself left the brand in 2001 as part of the company’s first sale to Phoenix Equity Partners, and Mellon departed in 2011 after the brand’s acquisition by Labelux. Jimmy Choo was purchased for $1.2 billion in 2017 by Capri Holdings, which in late 2024 will become part of Tapestry.
Jimmy Choo
Jennifer Aniston Debuts Custom Jimmy Choo Barely There Sandals During ‘The Morning Show’ Press Tour
The actress went monochromatic in all black.
Simone Biles Brings Bold Height in Jimmy Choos to Audemars Piguet Event
She wore the shoes with a David Koma dress.
Ciara Balances Clean Lines and Patent Shine in Jimmy Choos for Pandora’s Talisman Launch
The glossy stilettos are finding new life on red carpets, from the "Goodies" singer to Livvy Dunne.
WWD Recommends
Sydney Sweeney Returns as the Face of Jimmy Choo’s Fall 2025 Campaign
According to industry sources, the "Euphoria" actor shot the campaign before the criticism of her American…
Jimmy Choo Travels to Japan for Fall 2025 Men’s Campaign
The photographer Takay shot the images in Japan and took cues from '90s East London and Japan's own street…
Ashley Park Brings Luxe Jimmy Choo Heels to ‘Emily in Paris’ Spotlight for Season Five
"Emily in Paris" season five will premiere on Dec. 18.
Louis Vuitton, Chanel, Hermès, Willy Chavarria and Van Cleef & Arpels Are the Most Sought-Out Brands on eBay
The e-commerce platform released its second Watchlist for fall 2025, with insights from its resident stylist…
Fashion Gaming App Drest Teams With Jimmy Choo on a Paris-themed Styling Challenge
Drest is working with Jimmy Choo for the first time, offering gamers the chance to style the new Wardrobe…
Capri Shows Signs of Stabilization, CEO John Idol Plans to Keep Jimmy Choo
Sales still declined, but less so than in the fourth quarter and the pending sale of Versace will give it a…
Rihanna’s Maternity Shoe Style Gets a Wild Update With Python Heels by Jimmy Choo
The singer wore Jimmy Choo pumps.
Jenna Ortega Makes Metallic Jimmy Choo Sandals Her Red Carpet Staple at ‘Wednesday’ Premiere
She paired them with a snake-print dress, Ashi Studio fall 2025 couture dress.
Emma Myers Brings Glossed Gothic Energy in Jimmy Choo Etana Heels to ‘Wednesday’ Season Two Premiere
Her ruby red lace mini and polished heels leaned into the show's eerie-glam aesthetic.
Pamela Anderson Channels Timeless Elegance in Rodarte Dress for ‘The Naked Gun’ London Premiere
The actress accessorized with jewelry by Pandora.
Julia Garner Extends Her Silver Surfer Method Dressing Streak in Mirror-finish Jimmy Choos at ‘Fantastic Four’ London Photo Call
"The Fantastic Four: First Steps" lands in theaters July 25.
Cardi B Pops on a Classic Jimmy Choo Pump Amid Her Search for the New ‘It’ Shoe
The rapper wore the designer's Saeda pump.