Jeans Redesign
Isko Commits to Recycled Materials, Jeans Redesign Guidelines
Turkish denim mill Isko announced its participation in the Ellen MacArthur Jeans Redesign project to promote…
Guess Aspires for 75 Percent of its Denim to Be Sustainable by 2025
Guess sets new sustainable goals as it diversifies its sourcing countries and searches for "smarter" fiber…
Jeans Redesign Adds Recycled Content Requirement; Reviews Common Challenges
Jeans Redesign remains an ambitious yet effective way to scale circular fashion, but participants struggle…
Jeans Redesign Represents American Eagle’s ‘Ongoing Journey’ in Sustainability
American Eagle has joined the growing list of denim brands participating in the Ellen MacArthur Foundation's…
How Apparel Brands Rallied Behind Earth Day 2021
Apparel brands and retailers ramped up their Earth Day promotions this year, focusing on circularity and…
Frame Debuts Its First Circular Denim Collection
Frame's Ellen line features circular denim designed in accordance with Ellen MacArthur Foundation's Jeans…
Guess to Set New Targets as Sustainability Becomes Second Nature to Business
After educating the corporate team, Guess director of corporate sustainability Jaclyn Allen says the brand…
Gap Debuts Jeans Redesign Denim and Its Most Sustainable Collection To-Date
Gap's Generation Good is its most sustainable capsule to-date, with garments that address water usage, waste…
Tommy Hilfiger Launches First Jeans Redesign Garments
Tommy Hilfiger adds its name to the growing list of brands introducing jeans aligned with Ellen MacArthur…
Custom and Circular, Unspun Unveils Its Most Sustainable Jeans
Unspun bowed made-to-order jeans that align with the Ellen MacArthur Foundation's Jeans Redesign principles…
Denim Circularity’s Momentum Moves Forward in Wake of a Challenging 2020
Amid the pressures of a global pandemic on the denim supply chain, some of circularity's biggest wins have…
New Mini Documentary Sheds Light on ‘Jeans Redesign’ Progress
Ellen MacArthur Foundation's new mini documentary highlights the significance and progress of its Jeans…
H&M’s New Collection Follows Ellen MacArthur’s Jeans Redesign Guidelines
H&M bowed its first men's collection created following the Ellen MacArthur Foundation's Jeans Redesign…
Guess CEO Carlos Alberini: Denim Is the Starting Point for Circular Design
Guess, Inc. CEO Carlos Alberini is optimistic that lessons learned from Ellen MacArthur's Jeans Redesign can…