Jean Christophe Babin
Experience Matters: Bulgari’s New Curiosity Shop
Bulgari is eyeing a younger customer with an experiential, thematic new store concept in Rome near its…
Bulgari Launches Serpenti Watch Aimed at Millennials
Customers will be able to "compose" their personal Serpenti using a dedicated app installed on a tablet, with…
Bulgari Aims ‘Diva’ Handbag at Millennials
Chief executive officer Jean-Christophe Babin hopes the Divas' Dream collection will eventually rival its…
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