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J.C. Penney Co.

Penney’s CEO Spells Out the Challenges Ahead

Apparel improvements and sharpening J.C. Penney's identity are critical to the turnaround.

Amid Growing Losses, J.C. Penney Sets New Objectives

The ceo said strides have been made setting new goals and rebuilding the executive team.

In Turnaround Mode, a Struggling Penney’s Continues to Attract Talent

Senior-level executives from Target, Macy's and Walmart have joined Penney's.

Bill Wafford Joins J.C. Penney as Latest CFO

The exec joins the struggling retailer from The Vitamin Shoppe.

J.C. Penney CEO Spells Out Turnaround Plan; Hires Chief Merchant

Women's apparel and soft home are critical to the recovery.

WWD List: Market Share Winners and Losers

A WWD study of broad-line merchants shows just how far Sears Holdings has fallen (and just what Amazon has…

Penney’s Picks Jill Soltau as Next CEO to Lead Turnaround Efforts

The new ceo will be challenged to get the middle-American retailer back on track.

Filling a Fashion Void: J.C. Penney’s Artesia Release

J.C. Penney's turnaround bid hinges on building a better fashion business.

What to Watch: Retail on a Comeback

Retailers are being lifted by the strong economy and consumer confidence, though some still need to climb out…

Penney’s Widens Loss, Outlines Turnaround Efforts

The ailing department store chain says its ceo search is progressing.

Hiring Challenges Could Impact Holiday Sales Gains

Retailers are stepping up efforts due to the tight labor market.

Penney’s Hit by Another High-Level Executive Departure

The department store chain continues to search for a ceo.

Penney’s ‘Remixes’ Its $1 Billion Arizona Brand

Teen influencers and twins Brooklyn and Bailey McKnight have become Arizona "brand ambassadors."

J.C. Penney Gets ‘Fanatic’ With Sports Shops

By back-to-school season, J.C. Penney expects 650 Fanatics shops selling sports merchandise in its stores.

J.C. Penney’s Latest Challenge: CEO to Exit

Marvin Ellison was seen as a savior of J.C. Penney but left for greener pastures.