intimate apparel
Sports Bras Could Mean Big Business for Intimate Apparel Brands
First athleisure sent denim sales down the drain, and now the booming trend has bras on tenterhooks. But that…
Sports Bras are Staple Piece of Millennial Women’s Wardrobes
The days of Victoria's Secret peddling super-padded bras are seemingly over—for now, at least.
HanesBrands Boosts Portfolio With $800M Purchase
HanesBrands is about to make its sixth acquisition in three years.
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Victoria’s Secret Unveiled
Women today refuse to accept that pain is beauty. Except for the discomfort caused by the occasional waxing…
Millennial Women Buy Bras More Often Than Older Generations
It's news to no one that the Millennial love for athleisure has caused clothing stores to carry more casual…
Promostyl Suggests Four Themes for Intimate Apparel in SS17
Kiss goodbye to boring black or beige underthings and say hello to something a little more stimulating. In…
CurvExpo Preview: Curvy Couture Grows Spacer Bra Offering for FW ’16
Curvy Couture is boosting its array of spacer bras for fall/winter 2016, following the successful…
CurvExpo Preview: Adorn Les Dessous Debuts with Delicate Underpinnings
Showcasing a capsule collection of nine interchangeable all-ivory pieces, Adorn Les Dessous uses the power of…
Curvy Couture Founder Dora Lau’s Love Affair With Lingerie
For Spring '16, Curvy Couture is releasing fresh takes on old favorites.
HanesBrands Reports Double-Digit Growth in Net Sales
HanesBrands Inc.'s third-quarter sales increased 14 percent to $1.59 billion, the apparel company reported…
Curvy Kate Launches New Plus-Size Lingerie Label Scantilly
Fuller-bust lingerie maker Curvy Kate is gearing up to launch Scantilly, a line of plus-size intimate apparel…
NBA Star Dwyane Wade to Spearhead New Naked Brand Campaign
Innerwear brand Naked just signed on NBA champion Dwyane Wade to lead its "Role Models" campaign, and Wade…
Frederick’s of Hollywood Cancels Auction, May Sell to Authentic Brands
Frederick's of Hollywood has ended the open call for bidders on its business—the Los Angeles-based lingerie…
Lenzing Introduces New Tencel Micro Fiber
The Lenzing Group introduced a new Tencel micro fiber Tuesday. Tencel A100 specialty fiber was…
Activewear Is Poised for Another Banner Year
Driven by health and wellness trends as well as a huge demand for athleisure looks that combine easy style…