influencer
Digital Download: Wakeheart Aims to Disrupt Scent Market With Influencer Collaborations
Wakeheart's first influencer collaboration is with the Dolan Twins, who have a collective social media…
Digital Download: Il Makiage Targets Microinfluencers With New App, Kenzza
The app will allow Il Makiage's microinfluencer pool to earn commission from products customers buy from…
Everything You Need to Know About WWD’s First Influencer Summit
Instagram myths, brand partnerships and audience engagement were among the topics discussed.
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Shiona Turini on Her Tenacious Past — and How It Led Her to Hollywood
The stylist, consultant and former fashion editor styles the looks for Issa Rae's "Insecure" on HBO, and will…
China’s Xiaohongshu Influencers Are Coming — Are Luxury Brands Ready?
Rita Wang is Xiaohongshu's number-one fashion influencer you have never heard of, and brands should embrace…
Millennials Are Influencing New Rules on Pay
At WWD's Influencer Summit, Lizzy Eisenberg of Afterpay shared how Millennials are rewriting the rules of…
Digital Download: How Influencers Are Launching Their Own Fashion, Beauty, Accessories Collections
Influencer-oriented agencies are linking creators to manufacturers. The resulting product collections are…
Idalia Salsamendi on Honesty and Transparency
The brand consultant emphasized open communication is key for brands and influencers to work together…
The New Rules of Influencer Partnerships
Octoly's Melanie Rodriguez and Fresh's Katie Brennan Derr unpacked brand and influencer partnerships at WWD's…
Boxycharm’s Yosef Martin on Building Real Relationships With Influencers
The brand's influencer strategy focuses on personal relationships over paid marketing.
Jaclyn Hill’s Makeup Brand Drama: Everything You Need to Know
A breakdown of the allegations and controversy surrounding the influencer's namesake beauty line.
Influence Peddler: Katie Sturino on Making Products Women Actually Need
The #MakeMySize fashion influencer aims to solve common, yet taboo body-discomfort issues via her…
Partnership Programs May Be the Secret to Driving Revenue Growth
High-revenue business growth entails strong partnerships, according to Forrester's recent report.
Trans Model Leyna Bloom Continues to Break Barriers
But the fashion model and actress says she's just like everyone else.
How an Aspiring Influencer’s Branded Proposal Pushes #SponCon Limits
An engagement seems to have turned into an extensive branding stunt for a Goop employee and aspiring…