influencer
Top Brands on Amazon Marketplace Look to Micro-Influencers to Help Drive Sales
Agency looks to target focused influencers to make a meaningful impression in a landscape that caters to…
Jockey International Introduces Victoria Arlen Design Collaboration
The celebrity-design collaboration — Jockey's first — is an attempt to reach Gen Z shoppers.
Exclusive: Patrick Starrr, Kandee Johnson to Host American Influencer Awards
"For a long time, digital creators weren't as respected as today," said Starrr.
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Chiara Ferragni Takes Docufilm Screening to Milan
Designers and fashion personalities gathered at Milan's Odeon movie theater to attend the "Chiara Ferragni…
James Charles Tops Influencer Impact at NYFW
Despite only attending one show, Charles earned a whopping $2.4 million in Media Impact Value.
Tapestry Teams With Alibaba’s Tmall to Take on China
Coach, Kate Spade and Stuart Weitzman are moving to Tmall, introducing the brands to a new set of Chinese…
Fashion Week Legal Chatter: Barneys Lessons, Overseeing Influencers
Retail bankruptcies and the rules of influencer marketing loom large for fashion brands.
Chriselle Lim, Karolína Kurková Among Style Dimension Headliners
NYFW kicked off with WWD's fifth season of Style Dimension.
How Internet Star Bretman Rock Does NYFW
"I don't mean to sound popular or anything, but I feel like everyone's looking at me at the shows," he said.
EXCLUSIVE — Express x Negin Mirsalehi Collection Debuts Online
The collection is part of the retailer's plans to update the assortment — and boost sales.
Influence Peddler: Shay Mitchell on Building Her Travel Brand, Béis
"Being thrown into a really popular show for my first job here in the States, I learned very quickly that you…
L’eggs Celebrates 50 Years Supporting Women
The pantyhose brand continues to evolve with fashion.
EXCLUSIVE: Summer Fridays Releases First New Product Outside of Masks, ‘CC Me’ Serum
The brightening serum, retailing for $64, featuring vitamin C and squalene with peptides and antioxidants…
Huda Beauty Generated More Than $50 Million of MIV in Just One Month
The bulk of that number comes from the brand's influencer relationships.
Marissa ‘Viral Proposal’ Fuchs Had Another Wedding
One for brands. One for friends and family.