Hurley International
Hurley and Keith Haring Foundation Join Forces for Capsule Collection for Summer 2026
The capsule blends Haring's vibrant artwork with Hurley's signature Southern California style.
Hurley, Travis Barker’s Debut Punk-inspired Collection
The musician is the first ambassador for the swim and surf brand.
Travis Barker to Partner With Hurley on Capsule Collection
The apparel and accessories line will feature archival art and custom graphics.
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Hurley, a Bluestar Alliance Brand, Signs Mamiye Brothers as Women’s and Activewear Licensee
The first collection will be for spring 2025.
Louis Vuitton in Sicily, Reading With Dolly, Christian Lacroix’s New Bags
Vuitton has opened a cafe-boutique in Taormina, Dollar General donates to Dolly Parton's Imagination Library…
Hurley Drops NFT Digital Collectibles and New Super Surfer Game
The collectible sloth surfer avatars can be used in the game and come with exclusive Hurley styles.
LoveShackFancy and Hurley Collab Expands Into Bedazzled Bikinis, Trucker Hats and More
The collection highlights board short skirts, bedazzled bikinis and rash guards, trucker hats, minidresses…
Let the Games Begin: The Olympic Athletes You Need to Know in Tokyo
More than 11,000 athletes representing 200 countries will be vying for medals.
EXCLUSIVE: LoveShackFancy and Hurley Collaborate on Surf Collection
The limited-edition collection includes men's and women's swimwear, beach accessories, surfboards and more.
Hurley Partners With Black Girls Surf
Building its women's and girls' apparel businesses is a priority for the surfwear company.
Bluestar Alliance Completes Acquisition of Hurley from Nike
With the deal wrapped up, Bluestar Alliance aims to build sales via skateboarding and snowboarding, as well…
Nike Signs Deal to Sell Hurley Brand to Bluestar Alliance
Nike acquired Hurley from its founder Bob Hurley in 2002.
Hurley and Fender Get in Tune for Men’s Clothing Collaboration
Launching Oct. 3, the collection is the latest project that allows Hurley to show the major role that music…
Kids Rock Out at Moynihan Station
The Kids Rock! Fashion Show takes place at Moynihan Station.
Michael Egeck Exits Hurley
Bob Hurley, founder, to assume ceo role on an interim basis.