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Hoka Drops Clifton 10 With Updated Design, Features
The latest iteration of the popular running sneaker includes extra cushioning, increased stack height and an…
Ahnu: Hoka Cofounder’s New Passion Project
Jean-Luc Diard has been instrumental in the creation of the company's new super sneaker.
New CEO Working to Build Ironman Into a Lifestyle Brand
The parent of the long-distance triathlon could partner with more luxury brands or resorts as it seeks to…
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Hoka Runner Adelle Tracey on Overcoming a Difficult Injury, Getting Back on the Track and Fulfilling Her Childhood Dream
The British Jamaican athlete reflects on the 2024 Paris Olympics and her goals for 2025.
What Does Nike Need to Get Its Mojo Back?
The $51.2 billion sports giant has seen burgeoning smaller competitors like Hoka and On chipping away at its…
Ironman Group Names Equinox’s Scott DeRue CEO
The executive will explore opportunities in merchandising as well as sports beyond triathlon.
Satisfy Updates Hoka’s Topselling Clifton Sneaker
The shoe will retail for $225 and will be sold on both brands' websites.
DTLR Names Todd Kirssin CEO, Opens Next Generation Flagship
The longtime chief merchant for the streetwear chain will oversee the expansion of the company while ensuring…
Hoka Unveils Murmuration, the Latest Iteration of Its Fly Human Fly Campaign
The film features elite athletes Jan Frodeno and Adelle Tracy.
Gretchen Weimer Joins Kizik as Chief Merchandising Officer
The hands-free shoe company is hoping to replicate the success of her former brand, Hoka, and eventually grow…
Hoka Introduces Pinnacle Performance Shoe, the Rocket X 2
The new model is targeted to both elite and everyday athletes and retails for a whopping $250.
Bodega Adds Southwestern Hues to Hoka’s Tor Ultra Hiking Boots
This marks the second collaboration between the two companies.
Johnnie-O Snags Hoka’s Delaney to Oversee Marketing
She is the lifestyle brand's first chief marketing officer and will work to enhance the company's Southern…
Pharrell Throws a Pitch, Anne Klein’s New Face, Hoka’s Extreme Deal
Pharrell Williams threw out the first pitch at a Yankees game, Gina Rodriguez fronts Anne Klein, Hoka backs…
Hoka to Open Pop-up in Support of UTMB Trail Running Event
The shop will be open on Aug. 26 and 27 in New York's SoHo neighborhood.