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HNST

Belgian Fashion Group Acquires Circular Denim Brand HNST

Claes Retail owns JBC, one of the largest clothing chain stores in Belgium.

Premium Rebranding Lands HNST In Saks, American Rag

The Belgium label is setting its sights on the United States.

Coterie Exec Names 2 ‘Notable’ Denim Trends

The New York trade show's offerings focused on sustainability and key trends to watch.

HNST Expands Circular Vision from Denim to Clothing

Belgium-based HNST (pronounced "honest") is focused on making a positive impact through denim.

Circular Catalyst: How Circular-Focused HNST Lives Up to its Ethical Name

Belgium denim brand HNST lives up to its ethical name with a focus on circularity that it has continuously…

What Will It Take to Scale Post-Consumer Recycled Denim?

Industry insiders discuss the best practices to scale and promote post-consumer recycled denim.

HNST Ushers In an Era for Trendy Sustainable Denim

What if consumers had a way to close the loop with their used denim? That's an eco-friendly offering HNST…