CFOs Take Center Stage at Global Fashion Summit
Heuritech
Light Denim Revival: Soft Blue Washes Drive Gen Z Demand
Soft blue is trending across fashion, according to Heuritech.
Heuritech Tracks Commercial Trends for Spring/Summer 2026
The trend forecasting firm said men's designers turned to wearable and sellable fits.
Up Close: In Conversation with Heuritech’s Julie Pont
In this Q&A, Heuritech's Julie Pont discusses the impact of incorporating data into creative processes and…
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Y2K, Lingerie, Bright Colors Light Up Spring/Summer 2022 Collections
The Spring/Summer 2022 runway was overflowing with looks that underscored fashion's steady shift from…
Just How Sustainable Is Your Denim Jacket?
Fashion trend forecasting firm Heuritech analyzed the environmental impact of a standard denim jacket in a…
Vacation Vibes Filter Across Men’s and Women’s Fashion
Heuritech breaks down the beach-ready fashion trends seen across Resort 2022 and Spring/Summer 2022 men's…
How Sperry’s AI-Informed Boot Came to Market in 3 Months and Sold Out in 10 Days
Wolverine Worldwide's innovation VP Barry McGeough said the "scary" and "uncomfortable" process resulted into…
‘Coconut Girl Aesthetic’ Is TikTok’s Latest Throwback Trend
Gen Z's summertime trend bodes especially well for a lucky few brands.
America vs. Europe: What’s Hot and What’s Not
Feathers, yellow and velvet are joyful trends for fall, but how U.S. and European markets respond to them…
Anticipating Reasons to Celebrate, Designers Revel in Party Wear
A new report by predictive analytics firm Heuritech shows how fashion is split between practicality and…
Utility and Psychedelics Define Color Trends for Spring/Summer 2021
Pantone and trend forecasting solution Heuritech co-presented some of the most meaningful color stories…
Fall/Winter 2021 Trends Balance Optimism and Minimalism
Though loungewear continues to be the predominant theme in fashion, Heuritech sees new opportunities in…
How Spring/Summer ’21 Runway Trends Stack Up In Europe and the U.S.
Trend forecasting firm Heuritech offers a glimpse into the S/S '21 breakout trends and how they will play out…
Designers Use Color as a Mood Enhancer in S/S ’21 Collections
Calming and practical neutrals, soft pastels and invigorating jolts of saturated hues are all on the S/S '21…
Pantone Partners with Brands and Fashion Tech Startups to Deliver Digital Color Science
Pantone has been partnering with fashion tech startups across the board in an effort to help streamline…