heritage denim
Silver Jeans’ New CEO Suzanne Silverstein Works to Modernize Denim Brand’s Image and Diversify Offerings
Since joining as CEO last July, Suzanne Silverstein is quickly making her mark across a wide swath of the…
Loop De Doo: Denim Belt Loops Turn 100
The denim belt loop is celebrating its centennial.
Wrangler to Auction Diamond Buckle to Support Next-Gen Rodeo Stars
Wrangler later this year will auction off a diamond-encrusted 75th anniversary buckle crafted in…
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Genderless Brand Pays Homage to Heritage Denim
Tilmann Wröbel's and Themis Goudroubis' new brand, Handz, offers heritage-inspired, gender-free denim for…
Fashionary Releases Denim Manual Book for Blue Bloods
Fashionary released "The Denim Manual, a Complete Visual Guide for the Denim Industry," offering a look…
Wrangler Shows State Pride with Locally Made Denim
Wrangler expanded its Rooted Collection in support of local farmers with jeans and T-shirts 100 percent made…
Georgia May Jagger Fronts Wrangler’s Spring Heritage Campaign
Wrangler is honoring its female followers with star-studded campaigns featuring Georgia May Jagger, Nellie…
How to Celebrate Fourth of July in Red, White and Blue Fashion
Celebrate the Fourth of July with red, white and blue summer denim and non-denim garments that blue bloods…
New Levi Strauss Statue Celebrates Blue Jeans’ Rich History
A bronze statue of Levi Strauss was recently erected just outside of the Levi Strauss Museum in the German…
Levi’s Opens Satellite Archive in London
Levi's opened its first-ever satellite archive in London, focusing on garments and artifacts with a local…
Right on Cue, Brands Turn to Heritage Designs to Drive Sales
Heritage designs and color are the latest extensions of the ongoing nostalgic trend, according to retail…
Wrangler Debuts the 6 High-Rise Jeans Every Woman Needs
Wrangler dropped a heritage denim collection for women featuring six sustainable high-rise jeans styles for…
Closed and Nigel Cabourn Serve Navy-Inspired Denim
Closed and Nigel Cabourn collaborated on a collection that combines the naval influences and heritage denim…
Levi’s Opens Experiential Store in Shanghai Complete with a ‘Denim Forest’
Heritage denim brand Levi's opened its latest NextGen experiential store in Shanghai, complete with a denim…
Now You Can Listen to Levi’s Fans’ Denim Stories Online
A new initiative by The Vault Museum at Levi's Plaza is bringing the stories shared by visitors to the museum…