Greats
Spiritual Gangster Owner Unified Commerce Group Gets Investment Partner
The L.A.-based brand operator that also owns Greats and Böhme is partnering with Back Forty as its "deal…
Unified Commerce Buys Greats from Steve Madden
Steve Madden will also become an investor in the DTC platform as part of the deal.
Greats Upcycles Leather Scraps into Low-Impact Sneakers
Greats has found a way to harness the most attractive aspects of leather while infusing its production…
WWD Recommends
Why Legacy Retailers Might Want to Mimic Their Digitally Native Counterparts
The industry that emerges from this period of instability may look different than the one that entered 2020…
Video: How Greats Predicts the Current Crisis Will Transform Retail
The pandemic's pushing retail to become more digital, and Ryan Babenzien, CEO of DTC brand Greats, says it's…
Why Billion-Dollar Status Is the Wrong Goal for DTC Startups
In the crowded space of direct-to-consumer brands, startups should focus on a new goal as chasing capital…
SJ Summit Preview: Ryan Babenzien of GREATS Talks DTC Brand-Building
As CEO of GREATS, Ryan Babenzian turned a small sneaker startup into a cult favorite, and he'll be talking…
Steve Madden Acquires Brooklyn-Native Sneaker Brand, Greats
Founder and CEO of Greats, Ryan Babenzien, said that the opportunity to work with Steve Madden and his brand…
After Allbirds: Looking into the Future of Direct-to-Consumer Footwear
Allbirds may have pioneered the direct-to-consumer footwear space, but where will the industry go from here?
Direct-to-Consumer Men’s Footwear Brands Fight for Market Share on Instagram
Reaching men is a nuanced art form, direct-to-consumer footwear brands say, and Instagram is the primary…
Why Greats Founder Ryan Babenzien Says ‘Zero Impact’ Isn’t His Sustainability Goal
Greats' CEO Ryan Babenzien shared how the sneaker brand approaches sustainability as it rolls out a shoe made…
Footwear Execs Dish on How They’ve Created Brand Fandom
Leaders from Birkenstock, Greats and Veja talked sustainability, authenticity and brand fandom at ReMode in…
Indie Sneaker Brand Greats Opens Store in NYC’s Swanky Soho
"We're very particular about where we want to be," said Ryan Babenzien, CEO and co-founder.
- 1