Golf
Nike’s Potential Golf Exit Could ‘Do Long-Term Damage to the Brand,’ Analyst Says
Nike could reportedly relinquish some of its golf business and top stars.
Adidas Files Trademark Opposition Regarding LIV Golf’s Striped Logo
Adidas claims that the Saudi-backed golf league's "L" branding "closely resembles" the company's 3-Stripe…
Golf Star Lydia Ko Personalizes Performance Shoe with Ecco
"The features we have added to the Biom G5 are very close to my heart," the New Zealand-raised South Korean…
WWD Recommends
Stadium Goods to Host Four-Day NFT Event in NYC
Speakers will include streetwear icon Jeff Staple, Ambush co-founder Verbal and Highsnobiety co-founder Jeff…
Adidas Tees Up Comfort-Food Collab as Tiger Woods Returns to Golf
Adidas Golf collabs with a Southern comfort-food icon while Tiger Woods' unexpected return has implications…
Cole Haan Is Aggressively Expanding Into New Categories — Inside Its Strategy for the Year Ahead
FN speaks with brand president David Maddocks and chief creative officer Scott Patt.
Golf Brand Pivots Toward a Younger, More Diverse Consumer
Devereux is leaning into streetwear designs, pivoting to a direct-to-consumer model and lowering prices as it…
Adidas Brings Ocean Plastic Waste to the Links
As a part of its End Plastic Waste initiative, Adidas' next golf collection goes green on the green.
Nike Goes All-in on Denim Sneakers to Celebrate the US Open
Nike has released a new capsule, a "No Denim Allowed" sneaker pack alongside a new all-denim Monarch in…
Could the “Rise of the New Active” Revive Golf Apparel?
Activewear has come a long way from grey gym shorts sold at the nearest sporting goods store and bought to be…
Iofit Smart Golf Shoes Honored for Innovation
Seoul, South Korea-based Salted Venture is being honored by the Consumer Technology Association for its Iofit…
Liquidators, Retailers in the Running for Golfsmith’s Assets
The world's biggest retailer of golf equipment and apparel is on the auction block.
Nike to Stop Making Golf Equipment
Tiger Woods won't be swinging Nike drivers anymore.
Nike Golf: Less Equipment, Better Footwear
Nike is leaving golf equipment to the other pros. The company announced Wednesday that Nike Golf will refocus…
Adidas Downsizing Golf Business to Increase <em>Focus on Footwear</em>
Despite an otherwise rosy first quarter which saw revenue grow by 22 percent, Adidas Group announced during…