Gen X
79 Workers Jobless When Soft Surroundings Closes Distribution Center
The women's lifestyle brand is undergoing a digital-driven repositioning as it refocuses on its "forgotten…
Cuup Gives FullBeauty the TikTok Generation
FullBeauty's purchase of Cuup unlocks access to the highly desirable younger consumer base obsessed with…
Oft-Ignored Gen X Could Be This Season’s Holiday Shopping Savior
According to the NPD Group's 2019 Holiday Purchase Intentions Survey, Gen X consumers ages 40-54 have major…
“Bridge Millennials” are the Shopping Demographic of Retailers’ Dreams
PYMNTS.com has a defined a new class of consumers for brands and retailers to woo: bridge millennials, who…
Study: Stop Trying to Sell Jeans to Millennials
Retailers and brands are still intent on separating and targeting millennial denim consumers. A new study…
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