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Gap

Apparel Specialty Chains on a Roll, but Can the Momentum Be Sustained?

New merchant leaders, focused and differentiated strategies, and culturally relevant campaigns have energized…

CEO Mark Breitbard on How Gap Brand Sustains Momentum

Modernizing stores, additional buzzworthy campaigns, riding denim trends, and successfully introducing…

Louis Vuitton, Gucci and Prada Are Ebay’s Top Brands for 2025

The e-commerce platform summarizes the year in fashion in its latest Watchlist trend report.

Zac Posen Launches GapStudio Menswear for Holiday

The creative director of Gap Inc. developed a capsule that blends tailored and casual pieces in denim…

Save Khaki United Founder David Mullen Dead at 64

The fashion executive, who also worked for Gap and J. Crew, lost a long battle with cancer on Nov. 6.

Gap Reopens Its Historic Flagship in London’s Covent Garden

The refreshed store on Long Acre nods to London's creative community with a curated vinyl selection and an…

Gap Launches Musical Holiday Campaign Called ‘Give Your Gift’

The campaign will run across digital, social, video and Gap brand channels.

Old Navy’s First Designer Collab Taps Anna Sui on a Collection of Feminine Lace Tops, On-trend Suede Separates, and More

Affordable, Americana-inspired, and just what you need to elevate your fall wardrobe.

Apple Martin Drops Into the Garden of Eden in New Self-Portrait Campaign

Ryan McGinley has photographed Apple Martin with a snake curled around her body and her namesake fruit in…

Fashion Insiders Can’t Stop Talking About the Gap x Sandy Liang Collab That Just Went Live Today (and Is Already Selling Out)

Drop everything to score pieces from one of Gap's best collaborations of the year: featuring Sandy Liang's…

Gap and Sandy Liang Launch Collaboration Reimagining Gap Icons With Downtown Edge

The combination has led to a collection that is playful and wearable.

Gwyneth Paltrow and Apple Martin Star in GapStudio’s Fall Campaign

The mother-and-daughter duo were photographed by Mario Sorrenti with creative direction by Zac Posen…

Dapper Dan Talks Gucci, Gap and Why Fashion Is Like Swimming in the Harlem River

The self-made designer spoke about dressing musicians and gangsters during a Q&A at the Metropolitan Museum…

Gwyneth Paltrow and Apple Martin Star in GapStudio’s Fall Campaign

The mother-and-daughter duo were photographed by Mario Sorrenti with creative direction by Zac Posen…

A Gap In a Crowded Market? Assessing Beauty’s Newest Player

With a curated beauty rollout across Old Navy and Gap stores, the retail giant is betting on nostalgia and…