future data
What Will the “Merchant of the Future” Look Like?
McKinsey predicts that the role of the merchant will evolve in tandem with the retail organization's march…
Encouraged by Results, M&S Expands Predictive Analytics Adoption
Marks & Spencer is using First Insight's predictive analytics to make better decisions in even more…
Consumers Want Personalization, but Not the Way Retailers Are Offering It
Retailers take heed: consumers are keen on personalization, but if it encroaches on their privacy, many of…
Personalization Only Works if Retailers Get the ‘Who’ Right
Maximizing customer value via personalization starts with identifying shoppers who are predisposed to spend…
Email, Marketing and Personalization: Are Brands and Retailers Living Up to Expectations?
How do Nike, J.Crew, Neiman Marcus and others score in email marketing execution?
If You’re Drowning in Data, You’re Doing it Wrong
The saying "data is the new oil" is meant to convey the value of data. But the expression also illustrates…
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