Frame
Tom Brady’s Namesake Apparel Brand Eyes December Launch
Before Brady hits the market, though, a fellow NFL quarterback will help Eastbay launch its new apparel line…
Frame Revisits Unisex Fashion with Museum of Peace & Quiet
Premium denim brand Frame and contemporary label Museum of Peace & Quiet teamed on a collection of seven…
Resort 2022 Denim: Designed for Women On the Go
Designers, even those with a lineage in creating red carpet-worthy ensembles, have humble denim on the brain…
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Denim Retail: Keeping Safety First Without Sacrificing the Experience
When officials gave the thumbs up to re-open, denim retailers were left figuring out how to navigate a brave…
Frame Debuts Its First Circular Denim Collection
Frame's Ellen line features circular denim designed in accordance with Ellen MacArthur Foundation's Jeans…
Frame Closes in on Chinese Market with Lunar New Year Capsule on Tmall
Premium denim brand Frame launched a Lunar New Year capsule on Tmall and in Lane Crawford to further its…
Frame Pops Up in Long Island with a Photo Exhibition
Premium denim brand Frame opened its first Long Island popup featuring a photo gallery that benefits a local…
Brand Stores, Wholesale and E-comm Can Coexist, Says Frame Co-Founder Jens Grede
Co-founder Jens Grede says making its products accessible across various channels is part of Frame's premium…
Frame Branches Into Jewelry in New Collaboration with Mejuri
Frame debuted its first-ever jewelry line in collaboration with ethically sourced jewelry label Mejuri.
Frame to Open Third New York City Store This Week
Frame moves into New York City's Meatpacking District with its thirteenth standalone store offering its…
Frame Opens Madison Avenue Popup with a NYC-Themed Photo Exhibit
Though brick-and-mortar has experienced the brunt of a tumultuous year, Frame is in expansion mode in New…
Frame Just Dropped the Perfect Jean for Long-Haul Flights
Frame just released the 24 Hour Jean, a denim style made with Isko Vital, a material acknowledged by the FDA…
Frame Celebrates Claudia Schiffer’s 50th Birthday with New Collection
Premium denim brand Frame, a favorite among models, introduced two new jeans in honor of supermodel Claudia…
10 Statement-Making Men’s T-shirts For Summer
Rivet compiled a list of men's T-shirts that feature stripes, tie dye and other interesting effects that…
ThredUp and Frame Partner on Upcycle Program Promoting Circularity
A new partnership between secondhand e-tailer ThredUp and Frame promotes circularity while rewarding…