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Frame Denim

Frame Hosts Chateau Marmont Dinner With Campaign Star Amelia Gray

Guests included Justin Theroux, Yara Shahidi, Laura Harrier, The Strokes' Albert Hammond Jr. and Giveon.

Frame Eyes Europe, Middle East, Africa Expansion With New Appointment

The Californian brand has named Thomas Lecoq the CEO of EMEA.

Frame Hosts NYFW Dinner With Gisele, Ashley Graham and More

Gisele Bündchen was the guest of honor Monday night at Indochine, celebrating her new Frame campaign.

Gisele Bündchen Stars in Frame’s Spring 2024 Campaign

The Los Angeles-based brand shows off elegance and "elevated simplicity" for its spring 2024 collection.

Macy’s Parade Numbers, Ralph Teams With Mr. Bags, Frame and The Ritz

Macy's parade drew 28.5 million viewers, Ralph Lauren collaborates with Mr. Bags, Frame releases its latest…

Frame x Ritz Paris Gets Ready to Release Third Drop on Wednesday

The collection includes bombers, blazers, wide-leg pants, cashmere cardigans, sweaters, pajama sets and…

Frame’s Erik Torstensson Aims to Reinvent and Elevate Retail

The brand has just opened in a corner space in Marylebone that belonged to L.K. Bennett.

Gisele Bündchen Hosts Dinner With Frame During NYFW

The model flew in for the event, which she said is her one and only stop during fashion month. "I feel like…

Frame Toasts 10 Years at The Pool

The brand celebrated its 10th anniversary during New York Fashion Week with friends including Karlie Kloss…

Brand Builder Erik Torstensson on 10 Years of Frame

The cofounder of the denim and lifestyle brand has created a $170 million business with a global reach.

How a Branding Expert Is Revving Up the Ritz

Natalie Bader Messian, a luxury executive who has helmed brands including Clarins and Fred, is helping the…

Elsa Hosk Fronts GCDS, Frame’s Fans, Doja Cat Dishes to CR Fashion Book

Elsa Hosk is the face, and muse, of GCDS' latest campaign; Frame celebrated its Ritz Paris collab in New York…

Frame Brings the Ritz Paris to Downtown New York

The brand celebrated its latest collaboration with a fashion week dinner at The Nines on Sunday night.

Contemporary Sportswear Kicks Into High Gear for Fall

Brands are opening more freestanding stores, expanding internationally, launching collaborations and shoring…

Frame Teams Up With the Ritz Paris for a Capsule Collection

For the second time in a row, the L.A. lifestyle brand and the French hotel put together a limited selection…