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FIT

Start-Up Brands Need to Know their Niche

Fledgling fashion brands need to have a firm grasp of what they're about before they seek sourcing advice or…

Are Specialty Fibers Worth Paying a Premium For?

Supima took a less-is-more approach to its spring ad campaign this year. Conceived by integrated branding…

Almost Custom: Stantt’s Shirts Come in 75 Sizes

It took little more than a playful dig from a date about his baggy button-down to make up Matt Hornbuckle's…

Online Boutique Enlists Digital Mannequin to Sell Swimwear

Coming off the tail-end of one of the coldest Februaries on record — In New York City, temperatures averaged…

Can Virtual Dressing Rooms and Sizing Apps Fix Fashion’s Fit Issues?

American shoppers are expected to spend nearly $60 billion on apparel and accessories online this year…

ASBCI to Tackle Sizing and Fit Problems in March Conference

Ever since custom clothing gave way to ready-to-wear, poor fit has been the norm across the apparel industry…

Using Fit for Faster Fashion

With the increasing desire to cater to fast fashion, many retailers, hungry to get products to stores sooner…