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fit analytics

Fit Analytics Reacquires Its IP from Snap

The fit technology company purchased its IP back from Snap after the AR-focused business unit overseeing the…

These Denim Brands Offer the Best Fit, According to True Fit

Most of the top brands that U.S. consumers love for their fit have one thing in common: jeans.

Up Close: In Conversation with Mar Mercadé Meana of Fit Analytics

In this Q&A, Mar Mercadé Meana discusses the potential for data-led production and Fit Analytics' recent…

Retail Tech: Snap Scoops Up Fit Analytics, ‘Afterpay Day’ Goes Physical

Yotpo reeled in another $230 million and is now valued at $1.4 billion, while FabFitFun is scaling supplier…

ThirdLove Gives Fit Finder Quiz an Interactive Upgrade

The new interactive update comes two months before ThirdLove is slated to introduce a loungewear collection.

Solving for Fit Is About Context and Convenience

Fit impacts design and customer loyalty more today than 15 years ago, but navigating the technologies can be…

Brands Are Turning to Consumers to Help Them Solve for Fit

Following customers' lead is the key to accurate fit and sizing for companies like MySizeID, True Fit and Fit…

Asos is Bringing its AI-Powered Fit Assistant to Smartphones

Asos has updated its popular app to include Fit Assistant technology, to help consumers find better fitting…