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female athlete

EXCLUSIVE: Louis Vuitton Names Alysa Liu as Brand Ambassador

The Olympic gold medalist joins the French fashion house after attending its fall 2026 show during Paris…

UConn Basketball Star Sarah Strong and Mom, Allison Feaster, Join Madison Reed as Ambassadors

The duo's partnership with the hair color brand marks the first such mother-daughter venture in NIL history.

Inside New Balance’s Proven Formula for Reimagining Sport for Women

New Balance executive Melissa Worth told the audience at the WWD x FN x Beauty Inc Women in Power event that…

Nike Think Tank Celebrates Five Years of Championing Women’s Sports

Among the athletes that have participated in the brainstorming sessions are Serena Williams, Sanya…

Nike Adds Gold Medalists and Married Couple Tara Davis-Woodhall and Hunter Woodhall to Its Track and Field Roster

The talented athletes went viral in summer 2024.