esports
Rue21’s Latest Launch Meets at the Corner of Esports and Streetwear
Rue21 is teaming with culture media and fashion company Frank151 and professional esports organization OpTic…
Peloton Leads Trio of Niche Apparel Launches
QVC launched with Girl With Curves, an exclusive apparel brand from Tanesha Awasthi, the founder of the blog…
Ralph Lauren Moves Into the Metaverse
A new collaboration thrusts the brand's modern style into a "thematic, virtual world" where Gen Z's avatars…
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Champion, Crocs Continue Expanding in Esports
Champion Athleticwear will release its third collaboration collection with HP Inc.'s gaming brand HyperX on…
Fairchild Media Group Convenes Fashion, Retail Leaders to Explore Tech Innovations
The virtual summit will offer insights into technology's role in retail post-pandemic, with speakers…
Two New Esports Collabs Signal Growing Relevance for Gaming Apparel
The time may be ripe for brands to capitalize on esports apparel.
Puma Takes a ‘Sock-Like’ Approach to New 3D-Knit Gaming Footwear
The Active Gaming Footwear style from Puma features three gaming "modes" to provide the support that esports…
Gaming Goes Luxury with Louis Vuitton’s New League of Legends Collection
Faithful fans of the League of Legends video game now have a luxury line devoted to the franchise.
Nike’s Next Sneaker Drop is All About Gamers
By connecting the SNKRS app with the hottest basketball simulation, NBA 2K20, Nike has created a new way to…
Puma Cashes in on Esports Craze with New Gaming Gear Collab
The explosive world of esports is proving to be more than just a popular pastime, and fashion brands are…
Simon and Champion Court Gamers with New Esports Collabs
Dress well, play well—retail and fashion are beginning to make their claim in the world of esports.
Fortnite Helped This Footwear Brand Double Sales With One Collaboration
An experimental collaboration with a Fortnite Streamer saw sales double in just a year, showcasing gaming…
K-Swiss Esports Performance Sneaker a First-Ever
K-Swiss is looking to catch the wave of esports apparel before the industry wakes up to the opportunity.
K-Swiss to Sell ‘Performance’ Sneakers for Playing Video Games
K-Swiss is introducing sneakers designed for video-game competitions, another attempt to capitalize on the…
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