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Email Open Rates Key to Converting ‘Lost’ and ‘At-Risk’ Shoppers

Apparel and footwear are two of the most successful retail categories in getting repeat purchases out of…

How This CrossFit Footwear Brand Raised Customer Lifetime Value 30%

Fourteen months after partnering with retail marketing technology company Bluecore, Nobull has seen its…

Walmart Blames ‘External Bad Actor’ for Racist Emails

Dozens of Twitter users reported receiving emails addressing them with a racial slur Monday, prompting…

Retail Tech Roundup: Tompkins Launches Micro-Fulfillment, Scandit and Bluecore Raise $130 Million

Scandit and Bluecore collectively raised $130 million while Faire created tools to fill the void left by…

Report: Mother’s Day Shoppers Will Spend More—And They Want Apparel

Move over, flowers—when it comes to getting the right Mother's Day gift, moms want some fashion, too.

What Brands Are Missing About Email Marketing

Targeted, personalized email marketing can be very rewarding and is "ahead of the pack" when it comes to…

This Company Thinks Blockchain and AI Can Supercharge Email Marketing

Blockchain's "smart contracts" with the power of artificial intelligence could bring email personalization to…

Email, Marketing and Personalization: Are Brands and Retailers Living Up to Expectations?

How do Nike, J.Crew, Neiman Marcus and others score in email marketing execution?

Square is Using Customer Data to Create Targeted Email Campaigns

Whoever said e-mail marketing was dead hasn't looked at the facts.

Online Retailers Are Social, Not Mobile for the Holiday Season

On Monday, ebay Enterprises released its 2014 Holiday Retail Audit revealing that online retailers are…