WWD Digital Forum
Digital: The Future of Storytelling at Estée Lauder
Alicianne Rand shares insights on the company's storytelling strategy at WWD's Digital Forum.
Digital: How Chatbots Are Transforming Beauty
Andy Mauro, chief executive officer and cofounder of Automat, talks artificial intelligence and chatbots at…
Susan Jurevics Maps BareMinerals 2.0
The new president is leading the brand's second life in the e-commerce age with an increased focus on digital…
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Breaking Barriers: Mastering China’s Digital Landscape
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M Gemi Builds Business on Consumer and Supply Chain Fit
M Gemi cofounder and president Cheryl Kaplan shares lessons learned from e-tail launch.
To Boost Conversions, Start a Conversation With Consumers by Using Data
Pini Yakuel, founder and chief executive officer of Optimove, urges the use of data segmentation.
Having Goals Make It Easier to Cull Data That’s Needed
Knowing what data to use better informs firms on how to meet customer-centric strategy goals.
Technology Now Creating ‘Atmospheric’ Commerce
Lucie Greene, worldwide director of The Innovation Group at J. Walter Thompson.
Madison Reed CEO Amy Errett Emphasizes Thinking Beyond E-Commerce
The digitally native brand has expanded via retail distribution and a chain of color bars.
Let’s Chat: Bots That Can Drive Online Conversions
Caroline Klatt, cofounder and chief executive officer of Headliner Labs, explains how messaging bots can…
ModiFace: AR Plus AI Equals the Future of Augmented Reality
Artificial intelligence yields personalized product recommendations.