digital fashion
Why Fashion Can’t Chase Profits and Piles of Product at the Planet’s Expense
There's a disconcerting disconnect between the sustainability claims brands make and the promotion of…
Why Virtual Under Armour Sneakers Are Selling for Tens of Thousands of Dollars
Under Armour's first NFT collection gives owners access to digital sneakers that can be worn across multiple…
Boohoo Drops First NFT Collection After ‘Higher Return Rates’ Raise Concerns
"Blockchain technology and NFTs are on the tip of everybody's tongue and have been for quite some time," said…
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Adidas Lifts the Veil on NFT Strategy With ‘Into the Metaverse’ Drop
The company plans to tie NFT ownership to exclusive access to certain physical goods. Forever 21, meanwhile…
Nike Buys Virtual Fashion Startup
CEO John Donahoe described the purchase of RTFKT as "another step that accelerates Nike's digital…
Four Nike Design Directors Reportedly Leave in One Month
"The influx of MBA's was preventing the expression and pollination of new ideas," a former 3D footwear…
Nike Launches Meta World Amid Shoe-Shredding Allegations
When the German journalists behind the claims confronted Nike's sustainability head at COP26, he reportedly…
Coach Offers Chinese Shoppers Chance to Bag Limited-Edition NFTs
The luxury brand is teaming with GQ China and NFT marketplace Zkbox to ride the digital fashion trend and…
This Designer-Driven Platform Merges Sneaker NFTs With the Real Thing
The marketplace serves up "futures" sneakers that will initially be sold as virtual sneakers, but can be…
Vans Joins the Digital Fashion Movement With Roblox Partnership
Roblox said the virtual "Vans World" will be a "persistent 3D space" where users can skate, as well as try on…
Why Asics Is Auctioning Off NFT Footwear
The Japanese athletic brand is getting in on the digital fashion fun.
New Digital Platform Pertex Fabric Lab Hits the Scene
The Fabric Lab includes a searchable fabric library, high-definition photography, fabric data and material…
How Digital Fashion is Changing Fashion’s Supply Chain
Constricted supply chains and growing consumer demand for sustainability are pushing companies to embrace 3D…
Digital Fashion Opens the Door to Affordable Luxury
Dropping $12.99 virtual sneakers was the "smartest move that Gucci could have done," said The Fabricant CEO…
Digital-Only Fashion Firm Teams With Adidas, Karlie Kloss on NFT Auction
An early advocate for digital fashion, The Fabricant's co-founder talks about her campaign with Karlie Kloss…