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Diesel

Neymar Jr. Cocreates Diesel Scent

The Brazilian soccer star has teamed with the L'Oréal-licensed fragrance brand on a scent due out this spring.

How to Achieve the Classic Italian Denim Look In a Sustainable Way

Innovations from companies like garment finishing firm Tonello, are allowing brands to achieve vintage looks…

Italy’s OTB Plans New Acquisitions Following 2018 Reset

Diesel owner, Italian fashion group OTB, plans to acquire new brands.

OTB Resets to Grow

The Italian group is working on a long-term strategy, which includes investments for 200 million euros in…

Paul Witt Joins Winston Retail to Launch New Concept

The veteran creative director for a variety of brands is tasked with launching a brand new concept.

Baccarat Opens Boutique, Bbar and Lounge in Milan

The French crystal maker is introducing a new luxury retail concept that will be brought to Miami in the…

Diesel CEO Marco Agnolin Resigns After One Year

Diesel CEO Marco Agnolin is stepping down after just over a year in the role.

CEO Marco Agnolin Exits Diesel

A successor is still to be named.

Diesel USA Files for Bankruptcy in Thriving Denim Cycle

The company blames online shopping and burdensome store leases as the culprit, despite the enormous appetite…

Diesel USA Files for Bankruptcy as Turnaround Fails

Hurt by high overhead costs at its stores and a turnaround strategy that didn't work, Diesel USA is now under…

EXCLUSIVE: Gosha Rubchinskiy Collaborates With Diesel Red Tag

The Red Tag x GR-Uniforma collection will be unveiled in Venice for the opening of the Art Biennale on May 9…

Diesel Questions Influencers, Followers Lives With Spring Ad Campaign

The label has tapped ordinary people along with influencers Jennifer Grace, Amixxa and Ayaxxa Miaya and…

Fashion Brands’ Collaborative Efforts With Soccer Teams: Is It Worth It to Play?

Thom Browne, Diesel, Trussardi, Hugo Boss, Paul Smith and even Manish Arora are just a few of the brands…

Diesel Founder Rumored to be in the Running to Acquire Roberto Cavalli

Roberto Cavalli may find a new home with Diesel's parent company, OTB.

EXCLUSIVE: Diesel Enters Real Estate Branding Business

In a partnership with Bel Invest Group, the Italian company is planning its first residential Diesel…