Dickies
Dickies Documentary Coming to Vice TV
Dickies is sharing stories of the individuals and subcultures that have embraced its apparel for the past…
Dickies Plans Centennial Year Celebrations and Campaign
Few apparel brands reach 100 years but Dickies is doing just that with a multifaceted campaign that…
Success Story: Dickies Drives 94% Conversion Boost with 3D Size Recommendations
After rolling out 3DLook's technology, the workwear brand generated a 211 percent boost in unique visitors to…
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Dickies Channels Workwear Roots with Community-Focused Campaign
Dickies' "United By Good Work" campaign highlights three nonprofits connecting the public with meaningful…
Rivet x Project Awards: The Winner’s Circle
Though covered with face masks, representatives from the companies awarded with a Rivet x Project Award this…
Dickies Duets with Halsey’s About-Face Beauty Brand
Dickies recently partnered with musician Halsey's beauty brand About-Face for a co-branded collection of two…
At 99, Dickies Shines a Spotlight on Iconic Workwear Styles
Dickies launched "Dickies Icons," a new brand campaign that marks the first time it has simultaneously…
Back to Work: Fred Segal Opens Dickies Popup in LA
Celebrating its 60th anniversary, Fred Segal announced Friday the opening of Fred Segal x Dickies Loves LA, a…
Dickies Brings 3DLook’s Fit Tech to Tmall
Dickies hopes 3DLOOK can help its manufacturing ops, cut time to market and supply chain costs, and shift to…
Dickies Life and Obey’s Newest Drop Merges Streetwear and Workwear
Streetwear brand Obey and UK-based workwear label Dickies Life dropped a unisex capsule collection featuring…
Dickies New NBA-Inspired Collection Merges Street and Sportswear
Dickies teamed with New York Sunshine and the NBA's Philadelphia 76ers on a capsule collection that merges…
From Health Care Workers to Consumers, PPE Supply Looks to Meet Desperate Demand
As the COVID-19 pandemic overwhelms the U.S. health system, apparel industry players are stepping in to…
VF CEO Breaks Down the Good, the Bad and the For-Sale Brands
CEO Steve Rendle said VF's largest brands are generally delivering a strong, balanced performance across…
Dickies 1922 and Opening Ceremony Return with Matching Collection
Dickies 1922 x Opening Ceremony collaboration features six pieces of leopard print, utility-inspired matching…
Dickies Taps Real Artists and Creators for New Campaign
Dickies launches Yours to Make multi-platform marketing campaign featuring real people in workwear.