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Aéropostale Names Teen Soccer Player Cavan Sullivan Brand Ambassador

Aéropostale's new marketing effort features professional soccer player Cavan Sullivan decked in a trending…

Wall Street’s View on Levi’s Future

Near-term challenges—and a Dockers sale—aside, Wall Street thinks highly of Levi's future as it looks to DTC…

Ross CEO Sees Availability of Product as Favorable and Broad-Based

Children's apparel did well at off-price retailer Ross Stores, home and apparel were as expected, but women's…

Denim Riding Momentum as Back-to-School Season Approaches

Wide legs, baggy jeans, and new fits were cited by Abercrombie and American Eagle as the upcoming denim…

Abercrombie & Fitch Posts Strong Q1, Raises 2024 Sales Outlook

The specialty retailer continues to outperform competitors and surpass expectations.

The Blue Jean Birthday Story: How It Started, How It’s Going Globally

The blue jean is more than 150 years old and is still going strong.

Wrangler & Lee Parent Kontoor Leans Into Collabs

Kontoor's collaborations for Wrangler are growing brand awareness among consumers, while an outdoor focus…

Blue Cast: Rematters’ Romain Narcy on ‘Connecting the Dots’ to Boost Circularity

Currently, less than 1 percent of textiles get recycled, according to Ellen MacArthur Foundation. Consultancy…

Wrangler, Lee Owner Says Challenges ‘Pronounced’ in First Half

Kontoor's Wrangler brand will relaunch denim at a national retailer in Q3, while its Lee X comfort and…

Joe’s Jeans Taps Stylist Dani Michelle as Creative Director

She will continue as a stylist for celebrities such as Hailey Bieber and Kendall Jenner.

The Paradise Taps TENCEL™ for Denim with Vacation Vibes

Brazilian brand The Paradise is weaving the warmth of summer into a collection that features TENCEL™ fabrics…

Chip Bergh’s Final Word at Levi’s: The CEO Exit Interview

The outgoing CEO on transforming the denim mainstay, the changing nature of the C-suite, his DEI regrets and…

Analyst: Levi Strauss Benefits From ‘Stabilizing Denim Demand’

Levi's remains the market leader in TD Cowen's proprietary denim tracker as consumers plan to buy three pairs…

The Peaks and Pitfalls of the Denim Deal

Participants reflect on the three-year Dutch recycling initiative.

New Madrid Exhibit Dissects Denim’s Impact on Culture, Environment

Jeanologia plays a sizeable role in the exhibition, which examines the environmental consequences of denim…