denim
Buyers Stretch Innovation Priorities at N.Y. Kingpins Show
A growing interest in stretch denim is helping move the jeans market toward investigating other performance…
Cotton Incorporated Promotes Building With Blue Jeans
Cotton Incorporated's Blue Jeans Go Green program met its goal of collecting 10,000 denim apparel items.
Levi’s Launches Revamped Women’s Collection and Campaign
A new dedicated women's denim collection from the house that Levi built.
WWD Recommends
3X1 and Victor Cruz Create Capsule Collection
The denim brand is producing its first celebrity capsule collection with New York Giants player Victor Cruz.
Bella Hadid, Hailey Baldwin, Cody Simpson and Tinashe in Video for Denim & Supply
The fall 2015 campaign stars Bella Hadid, Hailey Baldwin, Cody Simpson and Tinashe.
Isko Celebrates Winners of Talent Competition
The Isko I-Skool talent search was begun in 2014.
Mexican Denim Exports Seen Growing
Mexico remains the U.S.' top supplier of men's and children's jeanswear but has fallen behind in the women's…
U.S. Denim Brands Eyeing Chinese Consumers
The burgeoning middle class China represents millions of potential new customers for makers of pricy jeans.
Could Women’s Jeans Be Making a Comeback?
Women's jeans just might be on the cusp of a comeback in the second half of 2015 after years of decline, but…
Customized, Artisanal Denim On the Rise
Denim's reputation as the most enduring fabric is about to be put to a tough test: Distressed looks are…
M.i.h. Jeans Rebrands for Lifestyle Impact
The London-based premium denim brand is stepping away from its Seventies-steeped heritage to launch a more…
Paul Dillinger Designs for Sustainability at Levi’s
Paul Dillinger, head of global product innovation at Levi, Strauss & Co., spoke about some sustainable…
Sustainable Water Options Highlight Kingpins Seminar
At this year's Kingpins show, sustainability and the struggle between jeans and water dominated its seminar…
Guess Raises Money for Denim Day
To fight sexual violence for Denim Day, Guess raised money and awareness with L.A. Mayor Eric Garcetti, Aloe…
Ksubi Denim Taps Lucky Blue Smith and Pyper America for Fall Ads
The denim brand's new campaign, which was shot by Steven Khan in Los Angeles, breaks today.