Customization
Wolverine Launches Online Customization Shop
After 130 years, consumers have the opportunity to put their own stamp on one of Wolverine’s iconic boot…
Meet <b>Feetz</b>, DSW’s Big Bet on 3D Technology
DSW thinks it knows how to get shoppers excited about visiting its stores again. The discount shoe retailer an…
After a Century, <em>What’s Next for Keds?</em>
The word “iconic” gets tossed around a lot. But Keds’ original canvas-top shoe design, the Champion, truly is…
WWD Recommends
<b>Nike</b> Preps for Olympics With 3 Customizable Packs
LeBron has his own sneaker. Kobe got 13 of them leading up to his retirement from the NBA in April. Now Nike…
How In-Store Customization Can Increase Brand Value
Is customization the future of retail?
New Sandal Start-Up Promises “Revolutionary” Customization
A new sandal start-up is hoping to solve a common problem of women: too many shoes. Dooq, a start-up…
Manufacturing on Demand is the <em>Future of Retail</em>
In a world where almost everything is available on demand, it doesn’t require a great stretch of the…
Timberland <em>Wants You</em> to Design its New Boots
Outdoor lifestyle brand Timberland is taking customization direct to consumers through a new co-creation…
<em>Get Schooled</em> in Retail Technology at GDS
The convergence of technology and footwear will be a hot topic at GDS in Dusseldorf, Germany Feb. 10-12…
Jeanologia to Customize Jeans at the Super Bowl
Fans attending the NFL Experience leading up to Super Bowl 50 on Feb. 7 at Levi’s Stadium in Santa Clara…
Nike Files Patents for Smart Sneakers and Flyknit Customization
Nike isn’t wasting any time getting started on new products for 2016. The company issued two patents at the…
Year in Review: 3 Ways 3×1 Made Denim Interesting in 2015
Customization will going down in the history books as a 2015 buzzword, but it is a concept 3×1 Founder Scott…
Nordstrom Backs Shoes of Prey in $15.5M Fundraising Round
Shoes of Prey, the Australian footwear company based in customization, received $15.5 million during its…
Mara & Mine Founders on Celebrities, Customization and Collaborations
It took two Australians to create the quintessential Los Angeles shoe line, Mara & Mine. When L.A.-based…
ABEO Offers Customized Fit in Holiday Collection
ABEO wants to take comfort to a new level with its new cold weather collection for the holidays. The…