Cult Beauty
True Botanicals Taps Into the U.K. Market With Cult Beauty
Within the first month, the brand has already outperformed Cult Beauty's forecasts.
Cult Beauty Launches Body Positive Campaign, Says ‘No’ to Airbrushing
The online beauty retailer's new campaign, "Can't (Re)Touch This," aims to reduce the number of airbrushed…
Clean Hollywood Skin: Scarlett Johansson’s The Outset Launches in the U.K.
More than 50 percent of the brand's social community comes from outside the U.S.
WWD Recommends
Kathleen Baird-Murray Probes Beauty Founders’ Failures in Podcast
The London-based journalist talks to beauty entrepreneurs, including Frédéric Fekkai and Bobbi Brown, about…
Cofounder Alexia Inge Leaves Cult Beauty Months After THG Acquisition
Inge, Cult Beauty's cofounder and co-CEO, said she's excited to "watch the next chapter" of Cult from the…
Matthew Moulding Takes Action at THG After a Tumultuous Year
THG, formerly known as The Hut Group, saw its share price plummet in 2021 due to controversial analyst…
The Hut Group Acquiring Cult Beauty as Pure Players See Explosive Growth
The hot luxury e-commerce property, based in the U.K., is being sold for 275 million pounds.
Cult Beauty Partners With Provenance to End Greenwashing With Blockchain Technology
Brands will display "proof points" on the e-tailer's web site ranging from being coral-reef safe to vegan and…
Skin-care Lovers Build up a ‘Wardrobe’ of Single-Ingredient Products
Consumers are personalizing purchases and building stocks of skin-care items with targeted formulas.
- 1