Cotton Incorporated
The Surprising Ways Gen Z is Shopping Now
More than three-quarters of Gen Z consumers like to purchase clothing in a physical store, but e-commerce is…
Monthly Cotton Economic Letter: September 2024
Cotton benchmarks were flat or higher over the past month.
Why Leaving a Trace Is Becoming Important to Fashion
Traceability is coming into play, as shoppers place a bigger import on knowing more about what they're buying.
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Consumers Still Love E-Commerce – Here’s How the US Can Compete
While e-commerce stands to grow in the next five years, some believe major change is needed to help protect…
Leading Voices: Women Execs Share Their Best Career Moves
Tips on how to thrive professionally and personally in the fashion industry.
Sweet Idea: Cotton Incorporated Wants to Recycle Cotton Into Glucose
The process is being developed in collaboration with North Carolina State University professors and graduate…
Monthly Cotton Economic Letter: August 2024
All cotton benchmarks decreased over the past month.
Metallics, AI and Muted Colors Top Cotton Incorporated’s Denim Forecast for 2025-2026
Denim takes on a futuristic look.
This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades
Cotton Incorporated's Lifestyle Monitor™ Survey has measured consumer attitudes and habits since 1994. Here's…
This is How Parents Plan to Spend for Back-to-School 2024
Consumers plan to spend an average of $472 on BTS clothes for the upcoming season, according to Cotton…
Researchers Find Apparel Industry Accounts for 14 Percent of Global Plastic Pollution
Synthetic materials, like polyester, were some of the biggest offenders of plastic waste and leakage, the…
Monthly Cotton Economic Letter: July 2024
Movement in benchmark prices was mixed over the past month.
Here’s How Switching to Natural Fibers Can Combat Microplastic Pollution
Nearly half of consumers say they are aware of concerns about clothing microplastics polluting oceans and…
Switching Away from Synthetics Without Compromising Performance
Since synthetic materials came on the scene almost a century ago, they have grown to become the most popular…
Hot Stuff: How Denim Brands Make Jeans Cool for the Summer
The denim industry is prepared for another summer of record-breaking temperatures.