celebrity
Tyler, The Creator Recreates Converse One Star
Famed rapper and now Converse One Star collaborator, Tyler, The Creator, debuts a flower-power,’70s-inspired…
Big Sean Joins Puma’s Growing List of Musician Brand Ambassadors
Puma is creating the ultimate band with its growing roster of musician brand ambassadors. The company…
Year In Review: The Power of Celebrity Endorsement in 2016
Never underestimate the power of celebrity. In footwear, superstars have the power to transform a brand with…
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<b>The Weeknd</b> Teams up with Puma for Sneaker Collab
Grammy-winning R&B singer The Weeknd is the latest star to team up with Puma as a new global brand ambassador…
Michael Strahan Adds Men’s Footwear to JC Penney Collection
It’s a big week for Michael Strahan. In addition to making his “Good Morning America” hosting debut on…
Fashion Influencers: <em>Star Power Continues to Enthrall</em>
Celebrities and endorsements have been around since the dawn of …well, celebs themselves. From Charleton…
<b>Katy Perry</b> Bows Footwear with Global Brands Group
The kaleidoscope booth near the entrance of FN PLATFORM in Las Vegas belonged to who else, but pop star Katy…
Kohl’s & Vanessa Hudgens Surprise Students with New Shoes
Actress Vanessa Hudgens and Kohl’s Associates in Action volunteers surprised the students and teachers of…
DL1961 Launches New Collection with Jessica Alba
DL1961 and The Honest Company Founder and actress Jessica Alba share more than the desire to create a more…
<b>Adidas</b> Taps <b>Kanye West</b> to Co-Design <em>Performance Footwear</em>
Adidas and Kanye West are making it official. On Wednesday, Adidas announced the launch of Adidas + Kanye…
Khloe Kardashian Reveals Plans for a Curvy Denim Line
If the denim industry needed a clear sign that jeans aren’t disappearing anytime soon, a Kardashian starting…
Creative Recreation Signs Nick Jonas, Names <em>New President</em>
Creative Recreation, a division of Rocky Brands, made two big announcements regarding the long-term growth of…
Skechers Teams Up with Baseball Legend <b>Ozzie Smith</b> for New Campaign
Skechers is bringing MLB Hall-of-Famer Ozzie Smith on board for a new marketing campaign featuring the…
Hype Police: We’re Crashing Yeezy’s Party
“What’s so great about the Yeezy shoe anyway?” That was the conversation in the Vamp office about a month ago…
Univision Star Ximena Cordoba Launches Body Sculpt Jeans
Los Angeles-based apparel brand Celebrity Pink has teamed with Univision Communications to launch Body Sculpt…