Burton
AspenX Launches With Performance Wear, Online Store and Bespoke Experiences
The elevated performance-driven label is meant to attract a new audience.
Jake Burton Carpenter Documentary Reveals the Highs and Lows of Snowboarding, Business and Life
The self-made entrepreneur built a snowboard brand and championed the sport throughout his life.
10 Documentaries to Watch in November 2021
This month is seeing the debut of two "Tiger King"-related specials, as well as documentaries on politics…
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HBO Sports to Debut Documentary About Snowboarding Pioneer Jake Burton
Burton died nearly two years ago at the age of 65.
Burton, Shinola Partner on Jake Burton Gift Set
The watch, snowboard and book celebrates the godfather of snowboarding, who died in 2019.
Metallica Teams Up With Burton for Limited Run Collection
The metal band was first established in 1981.
Retailers Embrace Tech Innovation as Pandemic Accelerates Change
At the NRF's virtual conference, retailers from PVH Corp. to Lululemon to Saks Fifth Avenue discussed the…
Burton and Polartec Ride Into One World Snowboard Collection
The launch celebrates the film, "One World," and features a product line consisting of recycled materials.
Burton Snowboards to Sell Channel Islands Surfboards
The California surf company is being handed over to a group led by an executive, whose father cofounded the…
Shuffle Board: New CEOs for J.Jill, Old Navy, and Li & Fung; Creative Directors Named at Burton and Diesel
Gap Inc. appointed Nancy Green as president and CEO of Old Navy, J.Jill named Claire Spofford as CEO and…
Burton Names Creative Director, Head of Marketing
Executive creative director Adrian Josef Margelist will be based in Zurich and also provide direction to the…
Gore-Tex Inventor Robert Gore Dies at 83
Through his lengthy career at the company his parents had started in their basement, Gore was dedicated to…
Jake Burton’s Final Mine77 Collection With Japanese Streetwear Brand to Drop
This final drop is being introduced nearly nine months after the Burton Snowboards founder died.
Work From Home Really Works: Brands Explore the New Normal
In a recent survey, 77 percent of respondents indicated they would like to continue to work remotely, at…
Burton to Import, Donate 500,000 KN95 Masks
Burton is donating KN95 respirator masks, while Adidas and Carbon are providing face shields for first…