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Bridal fashion

Pinterest’s Wedding Trend Report Confirms the Alt-bride Is Here to Stay

Gothic romance, "messy coquette" décor, and bold headwear are driving a new wave of nontraditional bridal…

From the Archive: Bridal Bliss

For more than 115 years, Women's Wear Daily has honored the timeless legacy of the society weddings from…

Bridal, Shredded and Wet Looks Trend at MTV Video Music Awards

Fashion statements were made Wednesday night at the 2024 MTV Video Music Awards.

David’s Bridal Says ‘I Do’ to Eco-Minded Collection

Reimagine by DB Studio is the company's first collection of wedding gowns designed with recycled materials.

Lyst Names Bridal, Schiaparelli and Indie Sleaze as Forces to Watch in 2022

The post-holiday wardrobe of stretchy pants will be replaced in 2022 with skin-revealing trends, according to…

Here Comes the Bride, All Dressed to…. Party?

Lyst's data signals that engaged couples want to kick up their heels and celebrate, and they plan to dress…

BHLDN Brings Extended Sizing to Its Bridal Boutiques

Anthropologie-owned bridal boutique BHLDN is branching out when it comes to sizing.

For Plus-Size To-Be-Weds, Bridal Gown Shopping Still Disappoints

For plus-size brides-to-be, the experience of shopping for a wedding dress can be fraught with emotions other…

Bridal Fabric Trends Shift as Consumers Seek New Twists on Classics

Designers are creating fresh looks with nontraditional bridal fabrics, while classic materials are being used…

Floravere Brings the Instagram Experience to New NYC Millennial Bridal Studio 

Floravere, focused on bringing a fresh, millennial-friendly DTC perspective to a staid bridal industry, has…

How Textile Designers are Pivoting to Satisfy the Modern Bride

As modern brides seek out gowns that are personalized but not pricey, textile suppliers move away from tulle…

Stella McCartney Takes the Plunge into Bridal Wear

Following Meghan Markle's stunning wedding reception gown, Stella McCartney announced this week her full…

Brides Say ‘I Do’ to Online Wedding Gown Shopping

New data from retail data firm Edited confirms how the internet has "overhauled the entire process of getting…