Breitling
EXCLUSIVE: Breitling Opens New Boutique in Meatpacking District of New York City
The newest boutique marks Breitling's third location in New York as the brand continues to expand its North…
Breitling and the Surf Foundation Work Together to Tackle Beach Pollution in Biarritz
The Swiss watchmaker and the nonprofit foundation have a partnership to work toward making oceans and beaches…
Breitling Joins Watchmakers Row in South Coast Plaza
This Swiss watchmaker has its eye on California, opening its fifth store in the state.
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Breitling Debuts Fully Traceable Watch With Lab-grown Diamonds, Blockchain-backed Record
The luxury watchmaker aims to use only lab-grown diamonds and responsibly extracted gold for its entire…
Breitling’s Next Ambassador, Martins Meets Martens, Faircloth’s New Role
Breitling has tapped quarterback Trevor Lawrence, Dr. Martens and Central Saint Martins team, Donna Faircloth…
EXCLUSIVE: Breitling Names NFL Quarterback Trevor Lawrence as Brand Ambassador
Lawrence was the 2021 first overall draft pick and quarterback for the Jacksonville Jaguars.
Charlize Theron, Misty Copeland Talk COVID-19 Vaccine Equity, Representation at Breitling Flagship Reopening
The two stars are part of the watch brand's Spotlight Squad, which is Breitling's initiative to connect with…
Bright Times
The craze of blue dial watches still lingers on, as they are some of the most highly sought-after pieces in…
Breitling Pushes Into Digital Realm With Blockchain Authentification
The watch label stressed the security and privacy of the system, which is part of a broader platform of…
Breitling to Add Women’s Watches Starting in Spring 2020
"No one wants to wait anymore." Chief executive officer Georges Kern told WWD that watches should be…
Old Watches, New Tech Investments
Watchbox is a pre-owned watch retailer surging into the market with sights on global expansion, citing 30 to…
Breitling to Partner With Ironman Triathlon
The Swiss brand has become the official luxury watch of the race series and has created a special…
Breitling Opts Out of 2020 Baselworld, Rolex to Expand Fair Space
The watchmaker cited the later timing of next year's fair, but did not rule out returning the following year.
CEO TALKS: Breitling’s Georges Kern on Transformation and Ownership
The Swiss watch brand's ceo discusses changes he has instituted in the last 18 months, and the future of the…
Breitling’s Georges Kern on Jump-starting China
The watchmaker is a latecomer to the market but its new ceo believes a sporty, Millennial-targeted look will…