brand building
The Evolving Role of Empathy in Customer Support
A positive customer experience can significantly impact a company's performance, enhancing brand reputation…
Fashion’s New Post-Pandemic Playbook Involves Ripping Up Nearly Every Old Rule
For fashion, moving through 2020 without being left for dead will mean a willingness to recalibrate…
Want To Drive Brand Trust? Apparel Shoppers Prefer Peer Reviews to ‘Expert’ Advice
Only 22 percent of apparel consumers would actually prefer subject matter expert reviews over consumer…
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Aesthetic Intelligence Is the ‘Other AI’—Why Brands Need it Now
Companies using aesthetic intelligence can bolster an emotional connection with consumers to create…
Supply Chain Sustainability Gets Greater Attention as Consumer Demand Shifts
With consumers becoming more concerned about environmental issues, brands are making them aware of their…
Sourcing Journal Podcast: Episode 11 The Making of a Consumer Brand in Today’s Climate
This Sourcing Journal Podcast talks to Avani Patel of the Ember Company about what it takes to be a…
Looking to the Past to Predict the Future for the Kate Spade Brand
Brands tied to their namesake designers needn't have a sad ending following negative press if they can…
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