Boucheron
CEO Talks: Boucheron’s Hélène Poulit-Duquesne Takes the Positive View
Forging deeper, personal ties with high-end clients, the executive has also launched e-commerce systems in…
Post Coronavirus, Luxury Brands Must Focus on Culture, Not Products
Patrizio Miceli, head of creative agency Al Dente, is helping brands develop content tailored to digital…
Colors, Flavors and Chunky, Uncut Diamond Rule Couture Week Jewels
Vuitton showed its famed Sewelo diamond, Dior offered gradient, rainbow-colored pieces and Boucheron focused…
WWD Recommends
Bridget Foley’s Diary — Boucheron: Celebrating the Classics and the U.S. Market
Ceo Hélène Poulit-Duquesne discusses the brand's new high-jewelry collection, global markets and why she…
Head of Kering’s Watches and Jewelry Division Steps Down
Albert Bensoussan has left after five years to pursue personal projects, the French luxury group said.
Cyril Cabellos Named Communications Director at Lanvin
He replaces Sophie Boilley, who was at the company since 2017.
Boucheron Lights Up Place Vendôme for Inaugural Dinner
Gong Li, Uma Thurman and Fanny Ardant joined the well-heeled international crowd that packed the sprawling…
Cyril Cabellos Becomes Partner at French PR Firm DLX Paris
He joins founders Guillaume Delacroix and Wassim Saliba, becoming executive director at the communications…
Boucheron to Open Renovated Place Vendôme Flagship
An upper floor, dubbed "Le 26" and operated by The Ritz, can serve as an apartment for the house's most…
Laetitia Casta Unveils Printemps Christmas Windows
The Paris store partnered with Boucheron and the jewelry house's movie-star ambassador for the elaborate…
Paris Mint and Boucheron Team for Collector’s Coins
The limited-edition pieces show the historic high jewelry house's themes of ivy and the Place Vendôme as it…
Boucheron Names Laetitia Casta Brand Ambassador
The Place Vendôme jeweler said the actress is a good fit for the house.
Boucheron Opens Vendôrama Show With Evening Event
Charlotte Rampling, Julie Gayet and Isabelle Adjani attended the anniversary exhibit for the high-end…
Boucheron Plans Anniversary Exhibition at Paris Mint
The "Vendôrama" show in January will take visitors on an interactive journey from the creation of a jewelry…
EXCLUSIVE: Boucheron Marks Brand Makeover With New Ads
The Place Vendôme jeweler seeks to gain ground with younger generations through a more contemporary look.