blockchain
Why Asics Is Auctioning Off NFT Footwear
The Japanese athletic brand is getting in on the digital fashion fun.
Artistic Fabric Mills Adopts Aware Traceability Technology
Artistic Fabric Mills has partnered with Dutch startup Aware to make their sustainable denim fabrics 100…
Hapag-Lloyd, Ocean Network Express Go Live on TradeLens
Trade Lens is a neutral, third-party platform launched by IBM and A.P. Moller-Maersk, and run on IBM Cloud…
Stahl Launches Blockchain Collabs to Drive Transparency in Textiles
As a first step, Stahl has collaborated with Krahn Chemie, a chemical distributor, to certify key raw…
How De Beers is Developing the Value Chain from ‘Mine to Finger’
De Beers Group may be well known for its tagline, "A Diamond Is Forever," but it is also focused on…
Avery Dennison Zeroes in on Zero Waste
The world is overflowing with waste, and it's the fashion industry's job to take out the trash.
Why LVMH, Prada and Cartier Are Uniting Behind Blockchain
The Aura Blockchain Consortium aims to provide luxury consumers with a high level of transparency and…
Digital Fashion Opens the Door to Affordable Luxury
Dropping $12.99 virtual sneakers was the "smartest move that Gucci could have done," said The Fabricant CEO…
Digital-Only Fashion Firm Teams With Adidas, Karlie Kloss on NFT Auction
An early advocate for digital fashion, The Fabricant's co-founder talks about her campaign with Karlie Kloss…
Reformation Debuts Denim with Traceability Woven Into Its Fibers
It's not enough for labels to proclaim that they're sustainable—consumers are now asking for the…
Digital NFT Sneakers Are Here—and They’re Minting Money
NFTs, or nonfungible tokens that live on a blockchain ledger, are taking over art, culture—and the sneaker…
Calik, Denim Deal Partner with Aware for Blockchain Technology
The partnership allows users to distinguish false material from genuinely sustainable fabric with a simple…
‘Trust Lust’ Fuels Blockchain Bet at Alexander McQueen’s MCQ Brand
Discerning consumers want to know the 'who,' 'where' and 'how' behind the garments they purchase. Blockchain…
Traceability Tech Takeaways for Fashion from the Vaccine Rollout
As fashion looks to ramp up traceability, what insights can it glean from the tracking technology being used…
AWI, Everledger Book Blockchain to Trace Wool Supply Chains
Everledger, a digital transparency firm, and Australian Wool Innovation will collaborate for full…