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Birla Cellulose

Birla’s GreenTrack™, Powered by Blockchain Technology, Traces ‘Forest to Fashion’

The in-house solution meets consumers' and value chain partners' demands for more detailed product…

How Birla Cellulose is Reducing MMC Fibers’ Water Impact

Birla Cellulose is on a mission to halve its water consumption by 2025.

New Gerber Childrenswear Line Uses Sustainable Livaeco Viscose

The line of rompers, pajamas, dresses and headbands is available at Amazon, Walmart.com and Gerber's…

How Birla Cellulose is Scaling Its Circular Liva Reviva Fibers

Circularity offers a chance to move away from take, make, waste. Birla Cellulose has heeded the circular call…

Fashion for Good Pilot Turns Waste Materials into Black Pigments

The project aims to validate and scale black pigments made from waste feedstocks like carbon, algae and wood…

Birla Cellulose Targets Net Zero Carbon Emissions By 2040

The company, a producer of cellulosic fibers, also said it has targeted to reduce its GHG emissions intensity…

Lenzing, Birla Might Be World’s ‘Greenest’ Viscose Suppliers

Companies are being "very clear they now exclusively purchase their supply from 'green shirt' producers," the…

ESG Outlook: Mukul Agrawal of Aditya Birla on Collaboration & Consumer Action

According to the sustainability executive, "transformational changes at scale are much more achievable when…

Here’s How Much of the World’s Viscose Supply Chain Is ‘Green’

Canadian nonprofit Canopy has been tracking the sustainable transformation of man-made cellulosic fiber…

Chemical Recycling is Circular Fashion’s Future. Why Aren’t More Companies Doing It?

Fashion for Good's Full Circle Textiles Project marks a "new frontier in chemical recycling." What are the…

Birla Cellulose Says Independent Testing Finds Its Operations Carbon Neutral

The company said the achievement follows years of work to create energy-efficient processes and use of…