Benefit
DIFFA Gala Raises $400,000
The elegant evening was held under the stunning arches inside the Cathedral of St. John the Divine.
Politicians Get Glammed for Style Across the Aisle Runway Show
More than 35 elected officials and public leaders participated, each paired with an emerging designer from…
Inside Ulta Beauty’s Experiential Play
With 70,000 events in-store in 2025 and an eye to burgeoning tech, Ulta is aiming to be the leader in…
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Style Across the Aisle Kickoff Party to Bring Fashion and Politics Together in New York City
The main runway show is scheduled for Sept. 10.
Parsons Benefit Honors Willy Chavarria, Artemis Patrick, Madelyn Wils
The 2025 Parsons Benefit, which took place Tuesday in New York, honored the trio with the Parsons Table Award.
EXCLUSIVE: Desi Perkins Talks Dezi x Benefit ‘Tints Out’ Collaboration With Sunnies Designed for Peekaboo Blush Moments, New Benetint Dark Cherry Shade
The collaborators are releasing a juicy limited-edition kit featuring their signature products done in…
Benefit Cosmetics Aims to Reinforce Mascara Dominance With BadGal Bounce Launch
Launching Sunday in full distribution, the mascara is focused on volume with a double-sided brush.
EXCLUSIVE: Benefit’s Holiday Benemart Goes From Selfridges to Virtual World
Benefit Cosmetics worked with Obsess to launch an immersive virtual version of its "beauty shop as grocery…
TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday
TikTok Shop announced its partnership with the U.S. mobile payments app for secure and seamless payments at…
How Beauty Brand Benefit Creates New Power Categories
Benefit CEO Christie Fleischer likes the unexpected.
Marigay McKee Has Her Moment
Marigay McKee was honored at the annual "Power of Women to Make a Difference" luncheon benefiting the United…
LVMH Ramps Up Métiers d’Excellence Apprenticeship in the U.S.
Tiffany & Co. and Benefit Cosmetics have launched new programs and are committed to hiring apprentices.
Benefit Cosmetics Taps Alix Earle for Limited-edition Beauty Bag
The bag is available through Sept. 9 at Ulta Beauty.
Sephora Launches a New Recycling Program
Benefit, too, has also launched a recycling initiative. Both programs are in partnership with Pact Collective.
EXCLUSIVE: Benefit Cosmetics Taps Rickey Thompson for ‘Brow Tales’ Campaign
The social media personality is best known for his comedic videos on TikTok, Instagram and, previously, Vine.